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Last updated: September 27, 2017

6 Products to Boost Your Color Confidence

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By Jackie Summers


Nowadays, haircolor freedom is all about bonds. That’s because there’s a whole new range of treatment systems that actually rebuild and repair the disulfide bonds that are disrupted during salon chemical treatments like lightening, coloring and texturizing. The difference is remarkable. Brittle hair becomes soft. Overprocessed hair is restored to health. Dry hair drinks deeply and emerges supple and glossy. Frequent color changes are less risky and options for color-loving clients multiply.


It all started with Olaplex, and soon Instagram was densely packed with high-risk color transformations, all crediting their success to Olaplex’s three-step system.

Now there are even more options for preserving hair integrity when performing your lightening, coloring or any chemical service. As a result, you can offer color services with more confidence than ever. Here’s a look at some of the newest systems and stand-alones, designed to free you from the bonds of color restrictions by strengthening the bonds of your clients’ hair!


1. Olaplex


The System

  • Bond Multiplier No.1
  • Bond Perfector No.2
  • Home Hair Perfector No.3


The Science
Single ingredient chemistry—that is free of silicone or oils—links broken bonds in the hair during and after chemical services, making them stronger than they were before.



The Claims
Add Olaplex Bond Multiplier No.1 to lightener or color and apply Bond Perfector No.2 after color is rinsed from the hair to dramatically reduce breakage with every color service. Used once a week, Hair Perfector No.3 strengthens hair further. It can also be used as a pre-treatment before subsequent chemical services.


Good To Know
As the first system in this category, Olaplex has been used in more than 60 million professional applications in less than two years.


See Olaplex in action!
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2. Matrix BOND Ultim8

Learn more about BOND Ultim8!


The System

  • Amplifier Sealer
  • Weekly Sealing Treatment


The Science
The formula acts as a buffer for the alkaline agents in the lightening process to preserve hair bonds without interfering with the service.



The Claims
BOND Ultim8 delivers eight lasting bond benefits, including preventing hair breakage, preserving hair fibers, protecting bonds during lightening, maintaining expected lift and nourishing hair—all without reformulating or additional processing time.


Good To Know
BOND Ultim8 was developed by the L’Oréal Research & Innovations Department, with 100 years of experience, for use with all Matrix haircolor and texture products.


See Bond Ultim8 in action!
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The System

  • N°1 Bond Booster
  • N°2 Bond Sealer
  • N°3 Bond Maintainer Fibreplex Shampoo



The Science
Fibre Bond Technology strengthens and seals individual hair strands during and after chemical processing.


The Claims
Reduces hair breakage and provides effective color protection for healthy-looking, s
hiny hair.


Good To Know
The three FIBREPLEX treatments work in combination to nourish the hair on the surface, while protecting it against internal damage.


See Fibreplex in action!
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b3 Brazilian Bond Builder


The Product

  • A one-step Bond Builder system


The Science
A specifically engineered copolymer combined with a high-purity, targeted delivery system achieves prolonged color retention and vibrancy between color appointments.



The Claims
b3 Brazilian Bond Builder pledges to reinforce the bonds that make up the cellular membrane complex, helping prevent the loss of the cuticle and cortex cells that support hair’s inner structure.


Good To Know
Comes in an easy-to-use professional size with a custom dosage dispensing system to guarantee proper formulation every time.


See b3 in action!
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L’Oréal Professionnel Smartbond


The System

  • Step 1/Additive
  • Step 2/Pre-Shampoo
  • Step 3/Conditioner


The Science
During technical services, oxidative stress can cause damage to the strong bonds, and ions left in the hair stop the weak bonds from reforming. This leaves the hair fragile and prone to breakage. Using maleic acid, Smartbond preserves the strong bonds and removes the ions, allowing the weak bonds to reform.



The Claims
Achieve softer hair, radiant shine and renewed smoothness, no matter how extreme the color or lightening transformation.


Good To Know
Smartbond was co-developed by 12 top L’Oréal Professionnel hairstylists, including celebrity stylists Johnny Ramirez, Jason Backe and Lori Goddard.


See Smartbond in action
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Goldwell BONDPRO+


The System

  • Protection Serum Nourishing Fortifier


The Science
Goldwell says its two-step system is based on an advanced amino acid formula in combination with moisturizing panthenol and cationic polymers. The highly-concentrated serum penetrates deep within the hair fiber, preventing breakage during alkaline lightening, coloring or texturing processes. After rinsing, the rich, intensive Nourishing Fortifier treatment reinforces the bonds in the hair, infusing them with nutrients and leaving the hair fiber strengthened, revitalized and nourished.



The Claims
Goldwell promises resilient, sturdy, healthy-looking hair that stays strong despite its exposure to salon alkaline services.


Good To Know
BONDPRO+ is 100 percent customized to Goldwell products.


See Goldwell BONDPRO+ in action!
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