3 Front Desk Tasks You Could Be Forgetting
Your front desk employee can do so much more than answer phones, and with help from the stylists and a little structure, there is endless potential for generating additional revenue. Sounds pretty great, right? It all starts with training your employees to upsell, cross-sell and pitch those add-on services.
Here are three ways you can create a salon culture that is focused on maximizing profit and increasing the average ticket.
Create Scripts
Creating a set dialogue when upselling, cross-selling and suggesting add-on services or retail opportunities will help your employees get the lingo down and guide their conversations so they can become more comfortable and confident when talking to clients.
Try this: “Hey [Client Name], here is a menu of our enhancements that pair well with your service(s). Our most popular is the Tea Tree Lavender Mint shampoo experience while washing your hair. It really helps replenish moisture to the hair. They also use a sugar scrub that helps exfoliate the scalp after the lavender mint shampoo, and it’s only an additional $5.”
Understand The Benefits
In addition to implementing scripts, you should understand the impact and benefits of retail, upsell/cross-sell opportunities and add-on services. The benefits include increased average ticket, increased productivity and as a result, an increased bottom line. Keep in mind, in order to be as successful as possible, always stay up-to-date with the latest offered services as well as retail products.
Build Trust
Suggesting new services or retail to a client helps to build trust and strengthen your relationship. Clients who trust you will be more likely to spend more money. Building trust also builds loyalty to your business. Loyal clients will not only be willing to try new services, but will also be likely to refer new clients to your business.
A few small changes can make a big difference when it comes to upselling, cross-selling and suggesting add-ons and retail, and Millennium Systems wants to help. To increase your confidence and to help your employees, download this guide—it includes scripts for every situation so you can increase your management mojo and start rocking the revenue at your salon!
