Last updated: September 13, 2024

20 Major New Hair Innovations To Kick Off Fall

These 20 New Hair Products & Tools Will Help You Embrace Fall’s Biggest Hair Trends

Professional hair brands are really doing their big one this fall with a whopping 20 new hair launches to kick off the season. Going into September, brands like Moroccanoil®, L’Oréal Professionnel, Joico, amika and Dyson have launched new product and tool innovations that’ll help you lean in to any and every fall hair trend to come!

Read on for this season’s latest hair products that’ll help you deliver this season’s most-requested services.

1. Moroccanoil® ScalpCare Collection

Moroccanoil® has moved into scalpcare with their new four-product collection (plus a scalp massage brush!). The products are infused with a blend of fumaraia, swertia japonica extracts and bioactive antioxidants to relieve discomfort, protect and promote a healthy scalp to enable hair growth.

Here’s a look at the products in the ScalpCare collection:

Purifying Scrub: Gently exfoliates to reduce visible flakes, oils and buildup.
Revitalizing Scalp Tonic: A fast-absorbing and lightweight daily leave-in treatment that helps to support thicker and fuller hair over time.
Scalp Balancing Shampoo and Conditioner: Provides daily relief for the scalp while leaving the hair feeling soft and the scalp balanced, calmed and refreshed. These formulas reduce visible flakes, oiliness and redness.
Scalp Massage Brush: A versatile brush that gently yet effectively exfoliates, massages the scalp and detangles hair. The silicone bristles offer gentle exfoliation to massage the scalp and remove buildup.

Photo Credit: Instagram via @moroccanoil

2. L’Oréal Professionnel AirLight Pro

L’Oréal Professionnel launched their first professional hair dryer, the AirLight Pro, at the 2024 BTC Show. Designed by pros for pros, this new infrared light hair dryer combines performance with tech and artistry for an optimal styling experience.

Here’s everything the AirLight Pro is equipped with:

A 17-blade, high-speed motor that results in faster drying with reduced energy consumption.
Two magnetic, auto-detect attachments:
- The concentrator: Designed for high-definition smoothing and precise styling.
- The diffuser: Designed to preserve natural curl patterns while defining curly and coily hair.
A removable, cleanable already-mounted filter.
A 11.5 feet-long power cord.
A built-in LCD screen with Bluetooth connectivity

Click here to see the AirLight Pro in action!

3. Joico® Curls Like Us™ Collection

The new Joico® Curls Like Us™ collection is formulated with Algae Oil and Moringa Seed Oil to enhance all curl patterns. The collection features three products, here’s why you’ll love them:

Smooth & Bounce Curls Hydrating Foam: Enhances curl pattern with lightweight hold, reduces frizz by locking out humidity and leaves hair hydrated and bouncy.
Hydrate & Define Curl Crème Styler: A heat protectant that reduces breakage by 89 percent and offers lightweight hold.
Define & Seal Curl Defining Gelée: A buildable, medium hold gel that improves curl definition, locks in moisture, reduces frizz and locks out humidity for 72 hours.

4. amika Volumizing Collection

amika is taking hair to new heights this fall with their new volumizing collection. Here’s the deal with the new trio of products…

Big Hit Shampoo & Conditioner: A wash day duo (formulated for hair types 1 to 3A) that instantly boosts volume and provides weightless moisture.
Rising Star Texture Spray: Packed with volume-raising ingredients like carob seed extract, hydrolyzed soy protein and sea buckthorn, Rising Star lifts hair at the root without stiffness or a crunchy texture.

Photo Credit: Instagram via @amika

5. Aveda Invati Ultra Advanced™ Collection

Aveda has launched Invati Ultra Advanced™; a high-performing, multi-step system designed to reduce hair loss by 77 percent and thicken hair up to 11 percent. The system features a new and exclusive triple-action Follicle Vitality Complex that’s formulated with the below ingredients to reduce hair loss and promote growth:

Eclipta Prostrata: A key invigorating ingredient that amplifies cellular vitality.
Alpinia: A potent and powerful antioxidant exclusive to Aveda that provides natural follicle protection from extrinsic stressors.
Ginger: Designed to support the hair follicle and its ability to reduce cellular damage induced by stress and aging, resulting in visibly healthier hair.

Photo Credit: Instagram via @aveda

6. PRAVANA Platinum Lights Collection

PRAVANA launched their new ChromaSilk Platinum Lights Collection with three new demi-permanent platinum shades: Platinum Gold, Platinum Blush and Platinum Spice. The shades are designed for hair levels 9 and up and can be intermixed with each other or with PRAVANA’s ChromaSilk Express Tones to achieve custom results.

7. GA.MA Professional Salon Waves Curling Iron

GA.MA Professional Salon Waves allows stylists to create four different sizes and types of natural-looking curls. It is uniquely designed with a Central Barrel Wave Regulation to switch between wave sizes (17mm, 20mm, 22mm and 25mm).

The tool features Silk-Chrome Titanium technology that provides protection for chemically-treated hair. This advanced coating helps reduce frizz and leaves the hair smooth and shiny.

Photo courtesy of GA.MA

8. GHD Duet Blowdry Hair Dryer

GHD’s new Duet Blowdry brush is a styling brush that offers 50 percent more shine, three times more volume, zero heat damage, eliminates frizz and requires 20 percent less energy consumption in one tool to offer sleek, bouncy blowouts.

Photo Credit: Instagram via @ghd

9. Matrix Instacure BondBuilders

Say “hello” to Matrix’s first at-home bonding system; Instacure Build-A-Bond. Each bottle is Infused with one billion bond-building actives to repair damaged hair. The system works to rebond hair and reverse 92 percent of damage in just one use.

Instacure Build-A-Bond Collection includes:

Mighty Bonds Shampoo: An anti-breakage shampoo infused with liquid proteins. It deep cleanses hair to remove build-up while strengthening.
Mighty Bonds Conditioner: Infused with liquid proteins and Vitamin B5 to smooth cuticle damage, control static and frizz and condition over-porous hair.
Instant Revival Liquid Mask: Over one billion bonds in every bottle. Instantly absorbs into the hair to reverse 92 percent of damage in one use.
Super Sealing Balm: For chemically-damaged hair, the balm offers protection against heat up to 450 degrees and results in four times less breakage.

10. CHI® Tone & Gloss Toners

Balance tones and enhance both natural or colored hair with CHI’s new Tone & Gloss Toners. The new collection comes in 22 shades that take just 20 minutes to process.

Here are all of the new toners’ benefits:

Formulated with a silk cream base offering protection for sensitive scalps
Contain antioxidants to help prevent fading
Adds intense moisture, conditioning and smoothing while toner processes
Locks in moisture and seals cuticle to help protect hair and minimize damage and breakage
Adds depth and dimension to each strand resulting in vibrant color and maximum shine

11. Olivia Garden CurlyHair™ Collection

Olivia Garden’s new CurlyHair™ Collection is declaring there is no one-size-fits-all approach to curly hair. The new trio of brushes caters to varying curl types: wavy, curly and coily. Each brush differs in its bristle size, shape and spacing which is key to detangling, separating and shaping curl patterns effectively and efficiently.

Here’s what to know about each brush:

The Single Bristle Brush: Designed with a uniform bristle length and width to separate and detangle wavy to curl patterns (types 2A to 3A).
The Dual Bristle Brush: Created with double the bristles of the Single Bristle Brush while using both short and long bristles to reach the entire circumference of the curls to separate and define.
The Wide Bristle Brush features: Made with cone-shaped bristles that are pointed at the top to enter tighter curl patterns at the root and wider at the bottom to separate and define curls. Designed for curly to coily hair (types 3B to 4C).

Photo Credit: Instagram via @oliviagarden_int

12. Dyson Chitosan™ Styling Products & Airwrap I.D.™ Multi-Styler

Dyson has taken their next step into the beauty industry with the launch of their first-ever styling products. The Chitosan™ Pre-Style Cream and Chitosan™ Post-Style Serum join the brand’s line of styling tools.

Here’s what to know about the new launches:

Dyson Chitosan™ Pre-Style Cream: A conditioning leave-in enriched with Chitosan to fight frizz, enhance shine and protect against heat. Comes in two variations to cater to four hair types: Straight to wavy and curly to coily.
Dyson Chitosan™ Post-Style Serum: A lightweight serum designed to be used on dry, styled hair. Enhanced with hyaluronic acid to hydrate, soften, combat frizz and add shine.

Dyson has also revamped their best-selling Airwrap™ to be the Airwrap I.D.™ to be the first-ever app-connected beauty device—here are all of its features and how it works:

The multi-styler is available in two versions based on hair type (straight/wave and curly/coily) with three new attachments to enhance versatility and performance, they are:
- Blade Concentrator: Harnesses Coanda airflow to accelerate air over two curved surfaces, delivering a smoother, more aligned finish.
- Conical Barrel: Features enhanced Coanda airflow and a smaller 20mm diameter tip, allowing access to the full strand of hair for tighter, more defined curls.
- Wave and Curl Diffuser: A new type of diffuser that disperses airflow in two ways, naturally enhancing your curl pattern.
The Airwrap I.D. connects with its app: i.d. curl™; available to iPhone and Android users in the app store.
The personalized curling sequence includes suggested wrapping times, styling times and cold shot times.

Photo courtesy of Dyson

13. WAHL® Pro Kuno Clipper

WAHL®’s new Kuno features an easily detachable Diamond Blade, which features a carbon coating with diamond-like properties to increase durability and keep blades sharp.

The blade offers an option for a three-click taper lever or a free-flow taper, so stylists can achieve off-scalp cutting results with maximum control and a design easy on the wrists. The Kuno operates at 7200rpms and includes a long-lasting lithium-ion battery that boasts 100 minutes of styling.

14. Andis® Black Label Collection GTX-EXO® Trimmer

Andis® new Black Label Collection features the GTX-EXO® Special-Edition Trimmer patent-pending M-Force Technology and new cordless Phaze Blade to offer cooler, quieter cutting, consistent magnetic tension and versatile blending and tapering capabilities.

15. divi Hydrating Shampoo & Conditioner

divi’s new Hydrating Shampoo & Conditioner duo is formulated with algae to reduce sebum and balance the scalp, tea tree oil to remove buildup and a custom blend of probiotics to nourish and hydrate. Both formulations protect and detangle thicker hair without adding weight and balance the scalp to create optimal conditions for hair to thrive.

16. ORI Lab Undone Texture Spray

Create buildable, touchable hold with Ori Lab’s new Undone Texture Spray. The spray creates workable texture and volume for easy styling without the stiffness or crunch.

Ingredients include hyaluronic acid to revitalize and smooth, sweet almond oil to soften and smooth strands and marula oil to increase manageability.

17. Cécred Hydrating Conditioner

Cécred has launched their highly-requested Hydrating Conditioner. The new product pairs with the brand’s Hydrating Shampoo and can be used on any and all hair types to leave hair silky, manageable and deeply nourished.

The new formula is powered by Cécred’s exclusive Keratin Recovery Technology and ProVitamin B5 for a weightless source of hydration and repair.

18. Shark Beauty SpeedStyle Pro & ProFlex

Shark Beauty is reinforcing its commitment to damage-free heat styling with the launch of two new driers: SpeedStyle ProFlex and SpeedStyle Pro. Here’s what to know about each tool:

SpeedStyle ProFlex: Shark Beauty’s first, foldable handle for compact yet high-velocity airflow and fast and easy drying. It features Heat IQ Scalp Shield™ Technology to instantly reduce air temperature that is safe for the scalp and strands.

SpeedStyle Pro: Shark Beauty’s most intelligent dryer that incorporates Shark’s styling suite of accessories that easily attach and (via Heat iQ) adjust temperature and airflow for fast, damage-free styling.

Photo Credit: Instagram via @sharkbeauty

19. IGK Disco Disco Clear Gloss Shine Spray

The glass hair trend meets glass skin with IGK’s new Disco Disco Clear Gloss Shine Spray. The lightweight finishing spray offers shine and UV protection to the hair, but it can also be sprayed on collarbones, upper arms, legs and décolletage for an instant glow, too!

20. Oribe Mirror Rinse Glass Hair Treatment

This ultra-deep, ultra-lightweight Mirror Rinse Glass Hair Treatment by Oribe leaves hair hydrated and glossy through a whopping 15 washes. The rinse is formulated with a plant-based hydration complex that creates a moisture-retaining barrier to ensure nonstop hydration without weighing hair down, while a softening polymer blend softens and improves hair health and manageability.

The best part? The treatment only needs to be left on the hair for up to a minute before rinsing, making it the perfect, quick but long-lasting add-on service.