News > News > Dyson Launched First-Ever Styling Products & New Airwrap
Last updated: August 15, 2024

Dyson Launched First-Ever Styling Products & New Airwrap

dyson new styling products
close formula
Photo courtesy of Dyson

Dyson® Launches Their First-Ever Styling Products

Dyson has taken their next step into the beauty industry with the launch of their first-ever styling products. The Dyson Chitosan™ Pre-Style Cream and Chitosan™ Post-Style Serum join the brand’s line of styling tools.

 

Here’s what to know about the new launches:

 

Dyson Chitosan™ Pre-Style Cream: 

  • A conditioning leave-in enriched with Chitosan to fight frizz, enhance shine and protect against heat.
  • Comes in two variations to cater to four hair types:
    • Straight to wavy
    • Curly to coily 
  • To use, apply to clean, damp hair and style as usual.

 

Dyson Chitosan™ Post-Style Serum:

  • A lightweight serum designed to be used on styled hair, here’s how it works:
    • Infused with amino acids to repair surface damage and provide weightless, flexible hold.
    • Enhanced with hyaluronic acid to hydrate, soften, combat frizz and add shine.
  • To use, apply to dry, styled hair from mids to ends.

 

dyson new styling products
Photo courtesy of Dyson

 

Dyson has also revamped their best-selling Airwrap™ to be the Airwrap I.D.™ to be the first-ever app-connected beauty device—here are all of its features and how it works:

 

  • The multi-styler is available in two versions based on hair type (straight/wave and curly/coily) with three new attachments to enhance versatility and performance, they are: 
    • Blade Concentrator: Harnesses Coanda airflow to accelerate air over two curved surfaces, delivering a smoother, more aligned finish. 
    • Conical Barrel: Features enhanced Coanda airflow and a smaller 20mm diameter tip, allowing access to the full strand of hair for tighter, more defined curls. 
    • Wave and Curl Diffuser: A new type of diffuser that disperses airflow in two ways, naturally enhancing your curl pattern. 
  • The Airwrap I.D. connects with its app: i.d. curl™; available to iPhone and Android users in the app store.
  • Upon signing up, users will set up their hair profile to enable the app to recommend their three-step curling routine.
  • The personalized curling sequence includes suggested wrapping times, styling times and cold shot times.
  • The Airwrap I.D. is available August 26 and comes in two colorways: Vinca Blue and Topaz.

  

Photo courtesy of Dyson

 

For more information, visit Dyson.com.

More from
Dyson