Product Announcements > Hair Color > Urban Shock Brights
Last updated: October 27, 2017

Urban Shock Brights


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Create limitless looks while giving your clients the ability to brighten up any room with Scruples Urban Shock Brights, pigment-packed direct dyes that last up to 25 shampoos! An expansion to the Urban Shock palette, the Brights series is available in six intermixable shades (plus clear!), giving you unlimited palette potential.


Urban Shock Brights is fortified with a blend of shea butter and superfruits, allowing you to confidently color with direct dyes that condition and last. These naturally-derived ingredients work together to help nourish and rejuvenate the hair, as Scruples’ Protective Barrier Complex (PBX®) surrounds and shields the direct dye molecule for seamless color saturation.


For more info, visit

Manufacturer: Scruples, @scrupleshair

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Urban Shock Brights

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