Product Announcements > Hair Color > IGORA ROYAL ABSOLUTES SILVERWHITE
Last updated: May 31, 2017


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Is silver worth its weight in gold? It is now that Schwarzkopf Professional has launched IGORA ROYAL ABSOLUTES SILVERWHITE! The color line is specifically aimed at enhancing the silver tones in mature, untreated hair with a range of pure silver shades. Now you can offer your clients with mature hair the special care they need.

The trend of grey shades is going strong no matter what your client’s age, but it can be hard to mimic true silver and grey hair. IGORA ROYAL ABSOLUTES SILVERWHITE quickly perfects your client’s personal shade of silver. It turns yellowish, matte hair into silky, shining silver that lasts for up to 25 washes.

The range is available in four different shades: Silver, Dove Grey, Slate Grey and Grey Lilac. The transparent effect brings out the natural silver sheen, and grows out virtually seamlessly at the hairline. At the same time, the siliamine and collagen complex builds up the hair, restoring its youthful freshness.

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