Goldwell® Elumen® Hair Color

With the re-launch of Elumen® hair color, Goldwell® hair color provides stylists, for whom hair color is more than just a product, a unique opportunity to exploit their creative potential to the fullest. High-definition, glossy colors are the result after every color application with Elumen® hair color. The results: incredible shine, exceptionally long-lasting and natural, healthy-looking hair.

There are no limits to the creativity of hair stylists all over the world thanks to the 28 shades in the Elumen® hair color range. From brilliant blond and brunette shades to colors like pink, turquoise, violet and many more – Elumen® hair color satisfies every possible hair color desire! Hair treated with Elumen® hair color retains up to 76 percent more color intensity compared to oxidative permanent hair colors and up to 37 percent more shine compared to an intensive toners.

Key Features:

• Without oxidation, ammonia-free
• Improved hair structure
• Exceptional shine
• Sharp, brilliant colors

Magnet-Effect:
Intensive Elumen® hair color pigments are physically drawn deep inside the hair where they are anchored securely. The result: amazingly intensive and uniquely long lasting color results.  

Repair-Effect:
Porous hair reflects light diffusely, as with an impure diamond. The consequence: hair looks stressed and dull. Thanks to Elumen® hair color, porous areas of the hair are filled again, resulting in improved hair structure – and thus perfect reflection of light. Just as with a flawless diamond.

Elumen® Color Care:
In order to care for Elumen® hair color and make results last, Goldwell® hair color recommends Elumen® Color Care.

The Elumen® Wash Conditioning Shampoo has been designed especially for hair colored with Elumen® hair color and proven to maintain brilliance longer. Elumen® Care, a lightweight Conditioning Spray, makes hair easier to comb and protects the unmistakable Elumen® hair color gloss at the same time. Elumen® Treat Intensive Conditioner enhances the restorative effect of the hair color. It improves hair structure to the maximum and has been demonstrated to make the unique Elumen® hair color brilliance last longer.

For more info, visit goldwellus.com.