Product Announcements > The First Straightening Shampoo
Last updated: July 13, 2017

The First Straightening Shampoo

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Stop wasting valuable time behind the chair with straightening treatments and start making more money! The First Straightening Shampoo service takes only 90 minutes and keeps hair smooth and straight for up to 3 months (and 4 months on multi-cultural hair!) Just follow these 3 quick steps below.


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How To Use

  1. Apply on 50% wet hair and process for 20 minutes.
  2. Rinse and blow-dry.
  3. Set the hair with a styling iron. Depending on the temperature you choose, you can control if you want to style waves, curls or keep hair straight and sleek.

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