It’s never been so easy to neutralize warm tones while hydrating, reconstructing and adding softness at the same time! An update to TRUSS Professional’s best-seller, Deluxe Prime, this treatment rebuilds strands, while a blend of violet pigments neutralize warm tones in blonde, bleached or gray hair. Use in between shampoo and conditioner, and leave in for a few minutes.

For more info, visit trussprofessional.com.  

If your client is addicted to coloring her hair, but is having a hard time countering the damage that comes along with it, send her home with Balmain Paris’ Repair Mask. This conditioning mask moisturizes hair from the inside out, repairing damaged, dry and weak hair. So she can keep rocking every color of the rainbow while maintaining soft, shiny, manageable hair.

For more info, visit balmainhair.com.

Kick your clients’ healthy hair routine up a notch with Hairfinity’s Supplement Boosters. Designed to be taken in addition to Hairfinity Healthy Hair Vitamins, these boosters create a personalized solution for your clients’ unique needs. Choose from Damage Defense Collagen Booster, Intense Shine EFA Booster, Volume Builder Amino Acid Booster and Detox & Destress Antioxidant Booster.

For more info, visit hairfinity.com.

Lasio’s Keratin Treatment Sample Pack includes all four of Lasio’s unique keratin treatments in 2 oz. bottles (enough to do a full head of hair), so you can try each of the products without having to commit to a full-size package. For professional use only, each of these formaldehyde-free formulas eliminate frizz while reducing curls.

• Keratin Tropic: For your fine-haired clients who want to eliminate frizz but still maintain some curl. Reduces up to 40 to 60 percent of the curl and lasts up to three months.
• Color Pro: Ideal for your clients with color-treated hair, especially blondes and redheads. Its flex shield technology with UV protection locks in color molecules for longer-lasting color. Can be done the same day as a color service. Reduces curl up to 80 percent.
• Mocha Silk: Infused with cacao oil, which offers extra moisture for clients with dry or coarse textures. Reduces curl up to 90 percent.
• One Day Formula: Original formula for general use. Reduces curl up to 80 percent.  

For more info, visit lasioinc.com.

Meet your summer solution. This heat-activated smoothing cream temporarily straightens and smoothes strands, leaving your client’s hair healthy-looking and frizz-free. All you have to do? Apply the f450 One Pass treatment and lock in with a styling iron. The hair will stay straight in the summer heat up until her next shampoo! Just check out the amazing transformation below. 

Get your shine on with TRUEPLEX’s Bamboo Miracle by KERATHERAPY. This leave-in treatment restores your client’s natural shine and moisture balance while reversing visible signs of aging. Its key ingredients are keratin and bamboo extract for smoothing, protecting and strengthening hair while eliminating frizz. 

Stop wasting valuable time behind the chair with straightening treatments and start making more money! The First Straightening Shampoo service takes only 90 minutes and keeps hair smooth and straight for up to 3 months (and 4 months on multi-cultural hair!) Just follow these 3 quick steps below.

For more info, visit sweethairprofessional.com.

As a hairdresser you know that, over time, as keratin gradually decreases, your clients’ hair loses elasticity, shine and density. With aging, hair can become damaged, brittle, porous or fine due to chemical treatments and the effects of environmental stress such as sunlight, pollution and the daily routines of brushing, drying or straightening. Lakme’s new i.plex anti-aging system—formulated with a unique Keratin Complex, Keratec™—is designed to combat these effects, rebuilding hair and making it appear younger. The system is completed in three parts—two in the salon and one at home—and you can add it to your bleach, color or perms. Plus, it only takes 20 minutes.

In just 20 minutes, you can:

• Restore the elasticity of your clients’ hair
• Reduce split ends and breakage by 94 percent
• Rebuild and protect your client’s hair from chemical treatments
• Strengthen the hair fiber

For more info, visit lakme.com.