If there are two things amika Artistic Director Naeemah Lafond (@naeemahlafond) has mastered, it’s braiding and creating texture, and in this edgy style we’re sharing below, she does both. Scroll down for the details,

Want the in on this cool tied up faux hawk by BTC team member Maggie Hancock (@maggiemh)? Her secrets are relatively simple but they make a world of difference—like using a ribbon or accent piece to embellish the end result and applying tons of amika Vandal Volume Powder for the ultimate tease and lift....

Need a go-to style for your cool clients who want to elevate their look without too much effort? Here’s what you need: second-day hair, a cutie zigzag center parting and this bubble braiding technique we’re breaking down below. Watch how BTC team member Jordan Pomeroy (@jbraidsandbows) makes it happen!...