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Product Announcements > Beth Minardi Signature Color
December 16, 2012

Beth Minardi Signature Color

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Beth Minardi: Master Colorist, Industry Icon and now: Creator of the Beth Minardi Signature Color line.


Beth Minardi Signature shades contain an exclusive dual conditioning system featuring Ceramide 2, a biomimetic lipid that mimics nature to strengthen and protect the hair’s cuticle layer during the haircolor process. This proven ingredient also maintains hair’s flexibility, elasticity and shine while preventing future washout and fading.  All 56 shades are also formulated with Phyto-Collagen, proteins that restore the hair’s natural moisture balance while also repairing damage to hair’s internal structure, ultimately delivering maximum nourishment during haircolor processing. In combination, these elements are scientifically proven to maximize hair condition while cumulatively improving hair condition with each use. 


Beth Minardi Signature features three delivery systems:


Beth Minardi Signature® Permanent Crème Color – Formulated to match, deepen or lighten natural color, while providing 100% gray coverage.  Shades including Beachwood, Crème Soda, Orange Poppy and Autumn Harvest pepper this color category.
 
Beth Minardi Signature® Demi Permanent Crème Color – This ammonia-free color is formulated for lowlighting hair, covering gray without lift and toning pre-lightened blondes. These demi permanent shades match or deepen natural or lightened hair and cover grays seamlessly. Shades like Bamboo, Sapphire Ice, Cinnamon Toast and Cherry Mocha make this an irresistiblecollection.


Beth Minardi Signature® Demi Permanent Liquid Color – This ammonia-free liquid color is formulated to provide extreme shine. It matches or deepens color and refreshes faded, dry, lackluster hair lengths. Slate, Buttercream and Burnished Ginger name just a few of these remarkable, intermixable shades.



The Minardi Luxury Color Care system of Pre-Wash, Washes, After-Washes and Stylers contains this same Ceramide 2 and Phyto-Collagen featured in the Beth Minardi Signature – all together offering a complete package designed to perfectly create and care for color-treated hair!


Beth Minardi Signature professional color is available beginning January 2013 at Cosmoprof stores, call  800-362-3186 and/or go to cosmoprofbeauty.com and AMCO call 888-688-8286. You can also visit www.minardicolor.com for more information starting January 2013.

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