Product Announcements > Hair Color > 9 New High Fashion Shades from Beth Minardi Signature Color
Last updated: May 31, 2017

9 New High Fashion Shades from Beth Minardi Signature Color

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The color queen has done it again! Beth Minardi has added even more incredible shades to her Beth Minardi Signature haircolor line. This summer, give your clients high style with nine, new and exciting hues! This palette expansion brings the Beth Minardi Signature portfolio to a total of 75 shades for unsurpassed haircolor excellence!

The new shades include three Permanent Crèmes, five Demi-Permanent Crèmes and one new Demi-Permanent Liquid. Each was curated and created by Beth herself, to ensure that colorists have the broadest range of effective and creative color options at their fingertips. “These shades are truly unique,” notes Beth.  “They’re like nothing colorists have used before. Once people try them, they’ll wonder how they ever colored without them.”

Beth Minardi Signature Permanent Crème Color offers fade-resistant technology and contains phyto-collagen for maximum conditioning.  Beth Minardi Signature Demi-Permanent Liquid Color can be used for refreshing hair lengths, glazing and toning, while Beth Minardi Signature Demi-Permanent Crème Color is the ideal choice for lowlighting and gray coverage. These acid-balanced formulas improve hair condition, manageability, silkiness and smoothness. 

The new Permanent Crème colors include:
• 5BRO/Whiskey—a rich, warm brunette
• 7OG/Valencia—a sparkling, warm, dark blonde
• 12BB/Antarctica—an icy ultra blonde

The new Demi-Permanent Crème shades include:
• 3ICE/Frozen—a deep, cool brunette
• 3BB/Dark Chocolate—a deep, neutral brunette
• 9GO/Orange Juice—a sunny, golden, copper blonde
• Dynamite/Orange—a vivid boost of pure color
• 10BB/Eggshell—a sophisticated neutral blonde

The new Demi-Permanent Liquid shade:
• 8BB/Parchment—a sheer, sophisticated, neutral blonde

Check out Beth’s Cinnamon Spice Brunette Formula!

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