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News > News > The First Men’s Makeup Store + Wellness Experience Opens In London
September 30, 2021

The First Men’s Makeup Store + Wellness Experience Opens In London

war paint first ever men's makeup store uk london wellness mental health barbers
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Photo via Jayne & Company

How War Paint for Men Emphasizes Men’s Grooming & Mental Health

You know the feeling: Walking into a salon, shop or makeup service—there’s a deeper emotional experience that occurs when an industry expert personally connects with you. Everyone deserves to feel confident and comfortable in their own skin, and the War Paint store is creating that makeup and wellness experience for men.

 

The First-Ever Men’s Makeup & Wellness Experience

War Paint for Men Founder Danny Gray had a goal in mind: To offer men more personal care choices to help them look and feel better and improve their confidence. First, came a makeup line for men: Tinted moisturizers, concealers, beard and brow gels and more. Next: A storefront on Carnaby Street in London! 

 

war paint first ever men's makeup store uk london wellness mental health barbers
Available now in 80+ countries including the United States, the UK brand creates products tailored to the male market. Photo via Jayne & Company

 

Men’s Makeup & Wellness: The Impact On Mental Health

The brand and its founder Danny have been passionate supporters of men’s mental health issues, a theme that will feature strongly in the War Paint store.

 

This has led to a collaboration with The Lions Barber Collective, a group of non-profit, top-flight barbers trained in mental health support to help prevent male suicide. The War Paint store will act as their first permanent home, and by paying for a haircut, customers will be helping to save lives.

 

war paint first ever men's makeup store uk london wellness mental health barbers
Photo via Jayne & Company
war paint first ever men's makeup store uk london wellness mental health barbers
Photo via Jayne & Company

 

What You Can Expect At The War Paint Store

When clients walk into the War Paint store, they will find much more than makeup:

 

  • A fresh trim from the mental health non-profit Lions Barber Collective
  • Bespoke products made for your skin while you wait
  • Interactive virtual makeup conversation with Danny himself

 

Take A Look Inside: The War Paint Store

 

For more information, visit warpaintformen.com