Vegan and Organic Cosmetics Line Launches for Beauty and Health Conscious Women

A new, “healthy” makeup line specializing in 100 percent organic, gluten-free and vegan products was recently launched in an effort to cater to health savvy and fashion-forward women. The aptly named Au Naturale, was founded by Ashley Prange, who was motivated by a strong passion to produce cruelty-free, non-toxic and high-quality products for herself and other “consciously chic” women.

“Our ultimate goal is to help our customers wear makeup that embodies their values and promotes health,” said Ashley. “Without worrying about the harsh negative side effects non-natural cosmetic products can cause.  

Inspired by this belief, Ashley combined her passion and expertise to create a cosmetic range she says is not only socially responsible, but also radiant, lush and authentic.

Already on board with this “good for you” cosmetics line is Supermodel Julie Henderson, who recently teamed up with Ashley and Co-Founder Alexandra Sawyer to create the first in a series of seasonal makeup kits. Her limited-edition Beach Bombshell kit was released in May, just in time for summer.

“I have long hoped to create a meaningful, modern, fresh cosmetic range that is healthy for women, yet fashionable,” Julie said. “From the moment I tried Au Naturale Cosmetics, I knew I wanted to work with this company. We share the same beauty and personal philosophies that doing something good for your skin, as well as the environment, can still be innovative and deliver outstanding results.”

Sourced and produced in the U.S., Au Naturale is lead-free and fragrance-free and features products for the face, cheeks, eyes and lips in a variety of colors to suit all skin tones.