OLAPLEX® Launches A Curl Collection with new Bond Shaping Technology™
OLAPLEX® Introduces New Bond Shaping Technology™
OLAPLEX® has launched a new Bond Shaping Technology™ that supports curly hair of all types and textures. The new technology is designed to effectively repair the internal hair structure to strengthen and reshape curl-forming bonds and lock them in place to rebuild natural curl patterns.
The first products the Bond Shaping Technology™ is used in is the BOND SHAPER™ curl collection. The new line is made up of two products designed to support wavy (2a to 2c), to curly (3a to 3c) and coily (4a to 4c) curl structures from the inside out.
Here are the BOND SHAPER™ products:
-
Bond Shaper™ Curl Rebuilding Treatment is a professional three-step curl restore system designed to repair, rebuild and redefine curls in just one salon visit. It leverages the new patented technology to strengthen and relink broken disulfide bonds, providing curl shape and definition.
![](https://behindthechair.com/wp-content/uploads/2024/07/BST_PDP_curl-kit-MAIN_SHADOW_2000x2000-1.jpg)
-
No.10 Bond Shaper™ Curl Defining Gel is a reparative, curl-defining styling gel to instantly revive natural curl patterns. The new Bond Shaping Technology™ is paired with OLAPLEX’s Bond Building Technology™ to enhance curls for healthy shine and strengthens damaged disulfide bonds, to maintain a healthy curl pattern and shape.
![](https://behindthechair.com/wp-content/uploads/2024/07/N10_BondShaper_HeroShot1-scaled.jpg)
In addition to the new shaping technology, both products also feature nourishing coconut-avocado milk which is high in lauric acid, fatty acids and essential vitamins to fortify curls and reduce breakage.
Here is a before and after using the treatment and gel:
![](https://behindthechair.com/wp-content/uploads/2024/07/BST-PDP-BA-1-Front.jpg)
OLAPLEX conducted a study where 12 professional hairstylists and 68 participants tried the Curl Rebuilding Treatment, and here is what they found:
-
100 percent of stylists agree treatment is easy to perform and efficient
-
99 percent of stylists agree clients’ curls are revived, defined, moisturized and shiny
-
97 percent of stylists agree clients’ curls look repaired and visibly improved
-
97 percent of stylists would recommend this treatment for their clients
-
94 percent of stylists agree treatment helped improve curl retention and restore elasticity and bounce
-
99 percent of clients agree curls look more defined
-
96 percent of clients agree curls look and feel healthier, repaired, hydrated & frizz-free
For more information, visit pro.olaplex.com.
More from
Olaplex
-
Meet the OLAPLEX® Pro Collective: a Team of 15 Industry Leaders
-
Lily Collins’ Suede Brunette Bob
-
MET GALA 2024: EVERY CELEBRITY BEAUTY LOOK FROM THE RED CARPET
-
WILLOW SMITH’S AFRICAN ROYALTY-INSPIRED MET GALA HAIR
-
The Bubble Technique: 5 Tips To Create Rainbow Hair Color
-
The Best Beauty Looks At The 2024 Oscars
-
12 Questions With Celebrity Colorist, Jenna Perry
-
3 Pre-Appointment Steps To Prepare Your Client For A Chemical Service
-
The Biggest Hair Color Trends of 2024
-
OLAPLEX Announces New Brand Ambassadors
-
New Year, New Hair Launches—See The Best Ones So Far!
-
Simona Tabasco’s Hollywood-Inspired Glam Waves
-
The Best Hair & Beauty At The 2024 Emmy Awards
-
The Best Celebrity Hair Colors & Formulas From The 2024 Golden Globes
-
Curly Styling: How To Get Defined Curls With One Product
-
No.9 Bond Protector Nourishing Hair Serum
-
10 Hair Gift Sets Sure To Spread Joy This Holiday Season
-
Your Guide To Fall & Winter 2023’s Hair Color Trends
-
Use This Trick To Keep Velcro Rollers Sanitary In The Salon
-
Meet OLADUPÉ: OLAPLEX Dupes Their Own Product in Viral Campaign
-
These September Hair Launches Will Cure Your Post-Summer Blues
-
BLONDE ENHANCER TONING CONDITIONER
-
3 Tips For Achieving Waves (Without An Iron!)
-
The Hottest Hair Product Launches Of Summer 2023