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Last updated: May 07, 2020

Kao Salon Announces New #SalonObsessed Initiative

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Kao Salon Introduces #SalonObsessed Social Media Initiative

Kao Salon Division’s new #SalonObsessed social media campaign just launched, focusing on driving financial support to partnering Goldwell, KMS and Oribe salons by giving clients a platform to virtually patronize their local salons.


The campaign is part of the Kao Salon Industry Recovery Initiative to help salons recover and rebuild as they emerge from the coronavirus pandemic.


Here’s How It Works

  • Kao Salon launched, a co-branded microsite for Goldwell, KMS and Oribe that will allow consumers to quickly and easily purchase a gift card or make a charitable donation to the partnering salon of their choice. 


  • All three brands will be posting #SalonObsessed content on their social media channels to amplify awareness surrounding the issues facing the salon industry, while driving consumers directly to the microsite with a simple call-to-action.


  • The #SalonObessed microsite will be live until June 1, 2020.


  • Digital assets will also be provided by Kao for salons to repurpose on their platforms.


“For the foreseeable future, Kao Salon is fiercely dedicated to championing the full recovery of our industry with the Kao Salon Industry Recovery Initiative,” said Scott Guinter, General Manager, Kao Salon Division U.S. “We know at this stage, galvanizing consumers to support the industry is a vital step toward recovery, and that our social media channels are powerful tools for generating visibility for a cause. We feel that by not only activating our social media communities, but creating a clear and direct line for financial support, we can effectuate the kind of impact salons are so very much in need of right now.”

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