BREAKING NEWS: John Paul Mitchell Systems Announces New Roles for Cromeans and Yates

Two Paul Mitchell Systems executives—Robert Cromeans and Jason Yates—are stepping into expanded roles at the company. 

Based on the overwhelming success of the company’s first Business rEvolution event, Paul Mitchell President Luke Jacobellis announces that Robert Cromeans will extend his role as Global Artistic Director with the new title of Global Business Director of JPMS. Cromeans conceived, created and emceed Business rEvolution. Jacobellis states, “The industry is aware of Robert’s amazing artistic talents and creativity. And throughout the years, he has developed an outstanding expertise in the area of salon business from behind the chair to ownership to mentorship. I strongly believe that he should now be recognized and rewarded.”

Additionally, Jason Yates’ responsibilities will grow as he assumes the role of Vice President of Sales and Marketing. In addition to overseeing the marketing division, a position he has held for over three years, Yates will also head up global sales, leading a sales team of more than 70 professionals in the field. This team is responsible for sales and training, and the implementation of JPMS initiatives, strategies and culture within the distribution network.Yates will also play a key role in product development for the company through aggressive product innovation.

Yates began his career as a hairdresser in the UK 25 years ago, and has held a variety of positions since, including managing director for a group of 22 salons, platform artist and educator. He has also held executive positions with other manufacturers, including artistic director and director of sales and marketing.

“We work in an amazing industry that allows us to go in many different directions, especially if you are a young professional stylist,” says Jason. “My career may not be the typical direction for a hairdresser to go, but it’s certainly one that can happen.”