The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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Improve Guests' Experience With These 6 Tips
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Improve Guests' Experience With These 6 Tips

Improve Guests’ Experience With These 6 Tips When the John Paul Mitchell Systems team took THE BTC SHOW stage in San Antonio, we knew we were in for a ton of technical education, and we got that—but you know when Robert Cromeans is on stage, you’re in for more than that. He is business man goals, and here’s his message: You can do the best fade or balayage beautifully, but if the guest doesn’t feel special, he or she might not come back. Keep scrolling for great advice on keeping guests happy in your chair!     Watch the...

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TBS Mainstage June 26 2026 LB