The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED
The BTC Show 2024—Day 1
3 hr 34 min
5.0

The BTC Show 2024—Day 1

About This Course

Witness industry icons from Redken, Moroccanoil®, Joico and ARC™ Scissors unveil the hottest looks and expert techniques for enhancing your skills and growing your business.

What You'll Learn

Redken: How to make life behind the chair more profitable by discovering creative, timesaving techniques to simplify your work and enhance design and color.

Moroccanoil®: This visual and educational presentation honors all of the most valuable hair education taught throughout the brand’s history.

Joico: Joico Artists’ tips for sought-after looks including balayage, bobs and precision blonding—plus, vote for live hair color techniques on stage.

ARC™ Scissors: Master trending haircuts like bobs, curly cuts, fringe and shags, and learn to personalize cuts for every client to grow your clientele and boost profits.

Course Chapters

6 chapters
  • 1 Pre-Show
  • 2 Grand Opening / Mary Intro
  • 3 Redken
  • 4 MoroccanOil
  • 5 Joico
  • 6 ARC Scissors
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