Events

Learn to turn hair trends into profit with BTC's Editorial Director Steph Bong.

Learn advanced color blending and precision fringe cutting techniques with Redken Global Ambassadors Sam Villa and Sean Godard.

Integrate cutting and color techniques to create cohesive, timeless looks with Jessica Scott Santo and Rachel Williams.

Create seamless, high-impact, low-maintenance luxury color with Larisa Love’s blending and ombré techniques.

Master warm, dimensional sunset brunettes with Daniel Mora and Dean Roybal.

Learn to enhance your social media, attract and retain clients, raise prices confidently and create a standout salon experience, while creating a dream team or succeeding as an independent salon owner.

Experience industry icons from TRUSS Professional, Ulta, L'Oréal Professionnel and Reuzel as they reveal legendary looks and techniques to take your skills to the next level.

Witness industry icons from Redken, Moroccanoil®, Joico and ARC™ Scissors unveil the hottest looks and expert techniques for enhancing your skills and growing your business.

Reignite your flame with real truths from BTC’s Founder Mary Rector.

Experience 6 hours of education covering balayage, blonding, cutting, extensions, styling, business and social media.

Revolutionize your social media game with AI, expert insights, mental health support and influencer tips.

Award-winning artists from Redken, Wella Professionals, Ulta Beauty and Moroccanoil take the BTC Show stage.

Award-winning artists from L'Oréal Professionnel, Matrix, ARC™ Scissors and more take the BTC Show stage.

Delve into the fascinating journeys of celebrity hairstyling pioneers—Sally Hersberger, Chris Appleton and more.

Frederic Aspiras, the mastermind behind Lady Gaga's iconic looks, spills behind-the-scenes stories in this exclusive interview.

Celebrity stylist Chris Appleton shares his A-list styling secrets and step-by-step tutorials to recreate iconic looks for your clients.

Level up your short haircutting expertise with insights from the Victory Barber & Brand™ team—Matty Conrad, Mark Bustos and more.

Unlock the secrets to this year's hottest haircuts with insights from the ARC™ Scissors Team as they break down four signature cuts.

Experience BTC Founder and Creative Director Mary Rector's powerful insights from 22 years in the industry.