BTC “ON TOUR” New York City—Here’s What Went Down!
For the first time in BTC history, we took over an iconic music venue in New York City for one day of live education with top industry educators, social influencers and the ultimate celebrity collab—the official first stop of “ON TOUR” (Coming to a city near you!). Scroll through everything you missed, then TAP HERE to watch the full livestream to see all five hours of education with lifetime accesss!
What went down on the stage, under the disco ball and on the show floor? Balayage, color, cutting, texture, curls, celebs and social media education from this epic lineup: Sally Hershberger, Harry Josh, Robert Cromeans, Larisa Love, Matty Conrad, Evan Joseph, Naeemah LaFond, Buddy Porter, Chris Jones, Michelle O’Connor, Megan Schipani, Matt Swinney, Gina Bianca and Richy Kandasamy.
Mary’s Inspiration & Special Guests:
It’s not really a BTC event until BTC’s Founder Mary Rector-Gable brings the rainbow to the stage with her words of inspiration and powerful message. “When you go through big things, you’re meant for great things,” Mary encouraged the audience to overcome their fears and believe in the power of their own dreams—and we’re living for the “grow through what you go through” mantra! Mary then invited iconic celebrity duo Sally Hershberger and Harry Josh onstage to share their inspiring stories.
Texture For Days: Curls, Volume & Embellished Updos
amika Global Artistic Director Naeemah LaFond (naeemahlafond), Evan Joseph (@evanjosephcurls) andThe SALON by InStyle Creative Director Michelle O’Connor (@michelleoconnorbeauty) brought some serious volume, texture education and tips to the NYC stage. From a curly-haired haircut to crimped updos with pearl accents and VA-VA-VOOM volume, these artists slayed textured perfection. Plus, they dished out the importance of having confidence working when with natural texture and some salon-friendly tips we can’t wait to try.
Cutting: Bobs, Long Layers, Dry-Cutting & Men’s Grooming
We could watch this epic squad cut hair all day long—why? SO many diverse cutting methods 👏 If there’s a cutting technique that will make you $$$ behind the chair, we saw it on the stage: dry cuts, bobs, 6-figure layers and men’s grooming tips galore. These guys—JPMS Global Artistic Director Robert Cromeans (@robertcromeans), Victory Barber & Brand Founder Matty Conrad (@mattyconrad), Chris Jones (@chrisjones_hair), L’ANZA Healing Haircare Global Creative Director Matt Swinney (@matt.swinney) and Virtue®️ Brand Ambassador Buddy Porter (@buddywporter)—always bring the good times!
Color: Balayage, Blondes & Melts
Since we know you want to slay your client’s color AND post it on Instagram, we brought some of the most influential colorists in the game to help you better all of your color and social skills. Joico Brand Ambassador Larisa Love (@larisadoll), Gina Bianca (@iamginabianca), Megan Schipani (@shmeggsandbaconn) and TIGI® U.S. Technical Creative Director Richy Kandasamy (@richykanda) painted balayage, vivid color melts, corrective color and blondes BUT also dished out some serious business tips.
When Harry Met Sally
Two iconic celebrity hairdressers break down their signature styles—THAT’S what happens when Harry Josh (@harryjoshhair) and Sally Hershberger (@sallyhershberger) meet onstage to share their celebrity styling techniques. Sally, aka “The Mother of Shags,” demoed her layering, texturizing and face-framing cutting tips while Harry showcased his voluminous blowout that Victoria’s Secret models swear by. They also dished out what products from their pro lines, Harry Josh Pro Tools and Sally Hershberger 24K, they use to achieve these celeb-worthy looks. Then, Sally shagged BTC’s Mary on the stage and it was an absolutely epic moment.
We love when the BTC fam gets to meet their favorite artists and that’s exactly what happened before the show at our sponsor booths. Audience members snapped pics with their faves and grabbed free goodies at EVERY booth before showtime. Shout out to our amazing sponsors: amika, ARC™ Scissors, Hot Tools, Harry Josh Pro Tools, Joico, L’ANZA Healing Haircare, John Paul Mitchell Systems, The SALON by InStyle, Victory Barber & Brand, Virtue, Sally Hershberger 24k and TIGI® Professionals.
DON’T HAVE FOMO. If we missed you in New York City, meet us in Chicago on April 1 for our next “ON TOUR” stop! We’re changin’ up the lineup just a little bit but bringing the same energy, talent and education to the Midwest!