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Formulas > Kate Bosworth Goes “Moore” Red
February 25, 2015

Kate Bosworth Goes “Moore” Red

  • Formula A (pre-color):

    Aveda Deposit Only Color 9 O/R + crème developer

  • Formula B (new growth):

    Aveda Full Spectrum 7 O/R + 20-volume developer

  • Formula C (midlengths and ends):

    Aveda Full Spectrum 8 O/R + 20-volume developer

  • Formula D (highlight):

    Aveda Enlightener + 10-volume developer

  • Formula E (gloss):

    Aveda Deposit Only Color Treatment ON + Y/O + O/R

Julianne Moore wasn’t the only one celebrating her Oscar win for the film Still Alice Sunday night, colorist David Adams and the team at redCHOCOLATE, also had something to celebrate—an amazing haircolor transformation! David was tasked with transforming Kate Bosworth’s pale blonde locks into a “Moore-like” red for the film. “It was an interesting job,” says David, Kate’s go-to colorist, “Because we not only had to make Kate’s red look amazing, we also had to be sure that it looked different enough from Julianne’s red to create a mother/daughter character distinction.”

 

David notes that he only had to change Kate’s hair for the duration of the shoot, as she was preparing for yet another film. Therefore, David quickly re-transformed her to a new shade of blonde once filming had wrapped.

 

So what’s his secret to creating a big color change while keeping the hair in great condition? “We work exclusively with Aveda haircolor, which is 96 percent naturally derived,” shares David. “It protects and maintains the integrity of the hair, which is just like a fine fabric. I am incredibly passionate about preserving the health of the hair.” Here’s David’s film-worthy red!

Who Did It

Colorist: David Adams
Manufacturer: Aveda, @aveda

COLOR FORMULAS

  • Formula A (pre-color):

    Aveda Deposit Only Color 9 O/R + crème developer

  • Formula B (new growth):

    Aveda Full Spectrum 7 O/R + 20-volume developer

  • Formula C (midlengths and ends):

    Aveda Full Spectrum 8 O/R + 20-volume developer

  • Formula D (highlight):

    Aveda Enlightener + 10-volume developer

  • Formula E (gloss):

    Aveda Deposit Only Color Treatment ON + Y/O + O/R

FORMULA STEPS

1. Apply Formula A to all hair and process for 20 minutes.

 

2. Apply Formula B to new growth and Formula C to midlengths and ends. Process for 30 minutes.

 

3. Next, apply foils of Formula D around the face frame area.

 

4. Lastly, gloss the hair with Formula E and process for 20 minutes.

 

5. Shampoo, condition, dry the hair and style as desired.