Collections > Hair Color > The Pastel Suite from redCHOCOLATE
Last updated: May 24, 2017

The Pastel Suite from redCHOCOLATE

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The Pastel Suite from redCHOCOLATE

The Pastel Suite from redCHOCOLATE is the harmonious contrast between science and nature.  It is ethereal, floral hues woven through geometric cuts.  It is soft against firm with curves against straight lines.  And as a result it is absolutely breathtaking.

 “I’ve always had a fascination with pastels, especially as hair color,” says David Adams, cofounder and president of redCHOCOLATE. “Pastel colors can be challenging from a technical standpoint, but the results are worth it—I’m so proud of how these first images turned out.”

This is the first of the image collections from redCHOCOLATE, cofounded in 2008 by Adams and Virginia Meyer. It’s a collection of six images that showcase the stunning results of an inspired fusion between London and New York, beauty and fashion, technique and art.

The brains and artistry behind this collection are a veritable dream team of the beauty and fashion industries from around the world. To make the Pastel Suite a reality, Adams joined forces with globally renowned editorial artist Peter Gray, Aveda global makeup master Rudy Miles, and former creative director for Wella/Sebastian International and well-known photographer Robert Lobetta. redCHOCOLATE hair color educator Lupe Voss supported Adams in hair color. This major-league lineup gathered in Minneapolis, Minnesota to create the looks for these photos over a long, and productive, three days.

Click on each image for full view.

For more information regarding the collection please visit

Credits for The Pastel Suite
Creative Direction and Haircolor: David Adams using Aveda Color
Hair Color: Lupe Voss using Aveda Color
Hair Cutting and Styling: Peter Gray for Collective Shift
Makeup: Rudy Miles for Aveda
Photography: Robert Lobetta
Post Production: Kay Lobetta

On Paper Keyword: culturepastel

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