The 10 Best Toning Shampoos for Blondes, Brunettes & Reds

The Best Color-Depositing Shampoos to Add to Your Colorcare Rotation

Whether you’re a licensed hairstylist or a client with color-treated hair, maintaining hair color between appointments is probably at the top of your priority list so you can save time, money and your hair. To keep blondes bright, reds bold and brunettes anti-brass, we’ve rounded up a list of the best color-depositing shampoos for your color (and texture!).

Read on to see what toning shampoo brands like Moroccanoil®, Redken, OLAPLEX and more have to offer.

1. Moroccanoil® Blonde Perfecting Shampoo

In an independent consumer study of women ages 18 to 65 on the combined effects of both Blonde Perfecting Purple Shampoo and Conditioner, the study found:

• 100 percent of users said hair feels soft
• 96 percent said hair does not feel stripped or dry
• 92 percent said highlights were refreshed
• 85 percent said warmth is neutralized

2. Schwarzkopf Professional BLONDME^®Cool Blondes Neutralizing Shampoo

BLONDME® Cool Blondes Neutralizing Shampoo uses 3D Bond Creation Technology and Velvet Flower Protein Complex to help build new bonds while neutralizing yellow undertones in blonde and lightened hair. The toning shampoo’s targeted levels of cool pigments help to improve blonde clarity and maintain tone direction.

3. Joico Color Infuse Red Shampoo

1. Apply to wet hair, lather and leave in for one to three minutes.
2. Alternate with your color-protectant shampoo.
3. For best results, follow with a toning conditioner like Joico’s Color Infuse Red Conditioner.

4. Redken Color Extend Blondage Shampoo

Protect and tone with Redken’s Blondage Purple Shampoo. It features a Triple Acid Protein Complex to strengthen and pure violet pigments remove unwanted brassiness leaving lightened hair color cool and bright. 

Here are Blondages’s key ingredients:

• Citric Acid to repair each strand at the core
• Pure violet pigments to remove unwanted yellow and orange tones

5. TRUSS Professional Blond Shampoo

For blonde, lightened or gray hair, TRUSS Professional Blond Shampoo hydrates and deposits violet pigments while restoring natural elasticity, controlling frizz and protecting hair from elements that can cause color oxidation. Thanks to its balanced pH and color-protective properties, it is suitable for daily use (or as often as you wash your hair!). 

6. OLAPLEX No. 4P Blonde Enhancer™ Toning Shampoo

For a customizable toning experience, opt for OLAPLEX No. 4P Blonde Enhancer™ Toning Shampoo. For brighter results: let the shampoo sit for one to three minutes, for more intense toning: leave on for five minutes.

The sulfate, gluten and nut-free formula is pH-balanced and scientifically proven to leave blondes (level seven and higher) three times brighter.

7. amika bust your brass cool blonde repair shampoo

8.  Schwarzkopf Professional® GOODBYE YELLOW Neutralizing Bonding Wash

GOODBYE YELLOW® is Schwarzkopf Professional®’s first highly-pigmented, anti-yellow wash. Its unique pigment combination of purple and blue direct dyes is formulated to neutralize unwanted yellow tones while gently cleansing the hair. The formulation is adjusted to a pH level of 4.5 for effective and long-lasting results. It’s perfect for post-color services or after prelightening. 

Related: 5 Purple Shampoo Hacks for the “I Still See Yellow” Clients.

9. Matrix Brass Off Shampoo

Clarify then neutralize brassy tones in color-treated and virgin brown hair with Matrix Brass Off Shampoo. The shampoo deposits blue pigments to reduce brassiness in two to three minutes.

10. dpHUE® Cool Brunette Shampoo

Say “goodbye” to red, orange and brassy tones in brunettes with dpHUE®’s Cool Brunette Shampoo. The neutralizing, color-depositing shampoo is made with Silk Proteins to strengthen hair, increase brightness, and improve luster as it restores the brunette hue.

Up Next: Purple vs. Blue Shampoo: It’s More Than Color Theory, Here’s Why…