Celebrity Colorist Justin Anderson Joined BTC’s “On Tour” Nashville Benefit Show

The 4 Top Moments You Missed at BTC’s “On Tour” Nashville

In October, BTC stopped at Nashville, Tennessee’s Marathon Music Works to host hundreds of hairstylists for a one-day event packed with heartfelt donations benefitting Hurricane Helene and Milton relief. The second to last tour stop of 2024 was full of inspiration, fun and of course education. The industry’s top educators took the stage to share their best tips for showgoers to take home and use in the salon.

Celebrity colorist Justin Anderson (@justinanderson) also joined BTC Founder and Creative Director Mary Rector (@marybehindthechair) to chat hair trends, the world of social media and to spill the tea on what it’s REALLY like to work with some of Hollywood’s biggest names. (Spoiler: Yes, Justin has fired an A-list client before). Read on for everything you missed at “On Tour” Nashville 2024.

Scroll for a look at some of the best moments from “On Tour” Nashville:

Photo courtesy of BTC Photographer Tony Truty

Photo courtesy of BTC Photographer Tony Truty

Photo courtesy of BTC Photographer Tony Truty

Photo courtesy of BTC Photographer Tony Truty

Photo courtesy of BTC Photographer Tony Truty

Photo courtesy of BTC Photographer Tony Truty

Photo courtesy of BTC Photographer Tony Trudy

Photo courtesy of BTC Photographer Tony Trudy

1. Here’s how BTC partnered with PBA to help stylists impacted by Hurricanes Helene and Milton:

There’s still time to donate to the Disaster Relief Fund and rewatch “On Tour” Nashville—click here!

2. The 5 sneak peeks of onstage cutting, coloring and styling tips:

Experts from Eleven Australia™, Joico®, Reuzel™, TRUSS Professional, Alfaparf Milano Professional, OLAPLEX®, Kenra® Professional, Redken, ARC™ Scissors and Paul Mitchell Professional all took the stage to spill some of their juiciest secrets for achieving some of today’s biggest trends—here they are!

• Kenra Professional’s Kendra Alia (@iamkendraalia): When lightening textured hair, work in smaller sections to work with fewer foils to ultimately preserve the hair.
• ALFAPARF Milano Professional’s Mick Lewis (@hairbymickk): Avoid lightening baby hairs so they don’t look like breakage.
• OLAPLEX’s David Lopez (@davidlopezzz): Create voluminous yet weightless curls by first separating the curls and then add OLAPLEX No. 7 Bonding Oil for definition and shine.
• Eleven Australia’s Pablo Kuemin (@pablokuemin): To create loose, wavy textures, use a round brush to add volume at the root, then create waves using a curling iron from mid-lengths to ends.
• ARC Scissors’ Victoria Schrager (@victoriahairart): Cutting in “beach ball”-like sections will make negative space throughout the hair which will result in effortless volume.

And now, a look at each educator in their element on the mainstage!

Photo courtesy of BTC Photographer Tony Truty

Photo courtesy of BTC Photographer Tony Truty

Photo courtesy of BTC Photographer Tony Truty

Photo courtesy of BTC Photographer Tony Truty

Photo courtesy of BTC Photographer Tony Truty

Photo courtesy of BTC Photographer Tony Truty

Photo courtesy of BTC Photographer Tony Truty

Photo courtesy of BTC Photographer Tony Truty

Photo courtesy of BTC Photographer Tony Truty

Photo courtesy of BTC Photographer Tony Truty

Photo courtesy of BTC Photographer Tony Truty

Check out the “On Tour” Nashville Facebook album for every special moment captured on film.

3. BTC Founder Mary Rector’s inspiration-packed 2-part segment:

Mary took the stage to share valuable insight from 23 years of building behindthechair.com. For the first half, she discussed how to decipher your value Vs. worth and how it relates to pricing your services. For the second segment, she was joined by Justin Anderson to discuss all things social media, business and everything that comes along with it.

Part 1: Mary’s quotes about knowing your worth Vs. your value:

• “Never apologize for working hard or wanting more for your life.”
• “Worth is not the same thing as value. Your perceived value is what someone is willing to pay for your services.”
• Before raising your prices, ask yourself: “Did I improve the service? Did I add extra value?”
• On bringing clients back into the salon, ask yourself: “What service can I provide that they can afford?”

Part 2: Justin’s quotes about burnout, social media and working with celebrities:

• On dealing with burnout: “Pull back, talk to yourself, figure out why it’s happening. Figure out what’s burning you out.”
• Advice for working with celebrity clientele: “I think now with social media, just start hitting people up…Reach out to celebrity hairstylists and ask for assistant positions.”
• On connecting with clients: “The reason I really love doing hair is I love standing behind the chair and talking to people. That is my favorite thing in the entire world…It’s the connection in the chair. I really love getting to know people.”

Photo courtesy of BTC Photographer Tony Truty

Photo courtesy of BTC Photographer Tony Truty

Photo courtesy of BTC Photographer Tony Truty

Click here for even more exclusive content with Mary and Justin Anderson.

4. Instagram Hacks Every Stylist Needs To Know:

BTC’s VP of Strategy & Influencer Marketing, Haley Gable (@haleygable), shared the key social media tips she’s used to turn countless stylists into successful influencers who are now working with your favorite brands. Here are the highlights:

• Your salon Instagram’s goal should be to get more business and do so by showing a balance of all the services the salon offers and displaying the stylists’ work.
• Your stylist Instagram should show the stylist’s brand and the services they specialize in or want to be known for.
• Want to get noticed by and ultimately work with a brand? Tag the brand in your photo and caption.
• Clearly state how to book with you. Whether you have a booking link or prefer clients call to book—clearly stating how to book will make the booking process easier for both you and your clients.

Want in on the fun? Click here to join us for “On Tour” Los Angeles on Monday, November 18.