5 Inspiring Business Tips For Every Salon Owner
Best-selling author Jim Collins gave the keynote address at LBPs’ Front Row event in Miami last weekend. The “Good To Great” author spoke to a room full of salon professionals about bettering yourself and your business!
1. Take Care of Your Environment – Always make sure your environment is cared for. If you own a small salon with a very small number of employees, be conscious of who you have on your staff. One person in a salon of 10 or 12 people has the ability to erode the culture.
2. Bullets vs. Cannonballs – There is no question about it, the industry is changing and finding a way to stay current and valued in your community is something a lot of salon owners deal with. As the times change, Jim suggests a bullet approach, meaning try a bunch of different little ways to keep up with the ever-changing industry instead of placing all hope and effort on one big approach you’re not sure will work. If you try multiple small things, and you are able to see what works best for you and your salon, then you can focus on that one proven success.
3. The Millennial Opportunity – Don’t be afraid of millennials. Instead, look to them for inspiration and creativity. Use the younger stylists to amp up your social media game—they know how to do it, and you need to jump on the bandwagon!
4. The 20-Mile March – Know your goals and reach them. Set a realistic goal to hit every day, understand your process and commit to it. Having a daily and achievable goal will teach you short-term discipline and long-term self-management even when the world is out of your control.
5. Strive for Greatness – Aim to create a salon with character and culture. Create a place that would leave a gaping hole in your community if you shut your doors. “I can get a haircut anywhere,” said Jim, “But I could never replace my relationship with Dean (his stylist for over two decades).”