Blonde Life® SilverLight™ Lightening Powder

Play it cool with Joico‘s NEW Blonde Life® SilverLight™ Lightening Powder. This powder lightener with charcoal will help counteract brassiness while you process. With typical Joico bond-building power, colorists can lift hair up to 9+ levels with this fast-acting lightener. Get the full list of benefits below:

• Charcoal-infused formulas help counteract brassiness while processing hair
• Delivers up to 9+ levels of lift
• Builds bonds for strong blondes
• Does not transfer when rinsing
• Protects hair and reduces styling breakage by over 54 percent*
• Strengthens hair, making it two times more resistant to breakage

Photo Courtesy of Joico, hair by Jeannetta Walker-Rodgers

“Because I work with a lot of dark hair, I love that it primes the hair with a cleaner lift. The lift is so much cleaner when coming from very dark bases, and I can really get 9+ levels of lift with SilverLight™. I really enjoy the creamy consistency of the lightener when applying to the hair; it’s very smooth, almost pudding-like. After rinsing out, the hair truly feels AMAZING. This is my favorite Joico lightener so far,” shares Jeannetta Walker-Rodgers (@watchmyhairbounce), Joico Global Technical Director.

Photo Courtesy of Joico

“SilverLight™ is perfect for delivering platinum or cool-toned blonde results to even the darkest of hair,” shares Laura Gibson (@lgbisoncolorist), Joico Global Artistic Director for Hair Color.

Photo Courtesy of Joico

For more information, visit joico.com.

*Against combing breakage on damaged hair; when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach