It's Joico's 50th Anniversary Celebration: Win a Car, a Free Trip to LA & MORE!

Celebrate Joico’s 50th Anniversary with a YEAR of Giveaways For 50 years, Joico has been a trailblazer in the professional hair industry, consistently supporting hairdressers by fostering community and prioritizing healthy hair through top product innovation. Now, Joico is inviting us to join their monumental celebration through the JOI(CODE) Campaign which includes a FULL year of massive giveaways—like a day with Joico Global Ambassador and Artistic Director Larisa Love (@larisadoll), up to $50k in cash prizes and even a NEW CAR...   Scroll on to learn about Joico’s legacy, come behind the scenes with BTC editors at the...