MINDBODY Co-Founder Releases New Book For Entrepreneurs

MINDBODY Co-Founder Rick Stollmeyer Releases New Business Book For Entrepreneurs 

 MINDBODY Co-Founder and current Executive Chairman Rick Stollmeyer just released a new book, “Building a Wellness Business That Lasts: How to Make a Great Living Doing What You Love.” Inside Rick delivers a comprehensive guide on how to start and grow a successful business within the wellness industry.

Filled with actionable insights and impactful storytelling, Rick shares his knowledge and experiences gained from building MINDBODY from a garage startup to the leading technology platform for the fitness, wellness and beauty industries. “Wellness is among the largest and most important business opportunities of our age, characterized by fast moving trends, rapid innovation and an ever-widening marketplace,” said Rick.

He adds, “It is an honor and pleasure to pass along the valuable lessons learned through my 20 career serving this wonderful industry. While the book focuses on the wellness industry to help crystalize the lessons, the content is applicable to any current or budding entrepreneur that is searching for guidance on their business journey.”

Rick outlines the variety of strategies, steps and thought processes required to launch an influential business.  From practical concepts such as knowing your target market and identifying key financial metrics, to more nuanced advice like understanding the essential traits of successful entrepreneurs, “Building a Wellness Business That Lasts” provides a step-by-step approach for turning an idea into a business that is properly positioned for lasting success.

The book was initially slated for completion in the Spring, but due to the dramatic impacts of COVID on the wellness industry, Rick made several revisions to include feedback on how to manage in crisis.

“COVID hit our business like a thunderbolt and it forced us to accelerate our product roadmap and innovate on the fly,” said Rick. “The pandemic highlighted the importance of consciously evolving and thinking of ways to improve your business. Entrepreneurs should never run from crisis, rather develop solutions that will leave them in a stronger position than before the crisis started.”

“Building a Wellness Business That Lasts: How to Make a Great Living Doing What You Love” is available for purchase on Amazon, Wiley and in stores at Barnes & Noble.