Crazy Color Donates 60,000 Bottles Of Moisturizer To The NHS
Crazy Color Creates Hand, Face & Body Moisturizer To Donate To Front Line Staff
Crazy Color has switched production from haircolor to hand moisturizer to donate to front line staff in the United Kingdom during the coronavirus pandemic. After hearing countless stories from National Health Service (NHS) workers describing how PPE and frequent hand washing were damaging their skin, Crazy Color decided to formulate and produce its own moisturizer. The brand has donated 60,000 bottles to the NHS.
The team worked with Macfarlane Labels Ltd. to design a custom label for the moisturizer, which they donated along with the time of their production staff to fill the bottles. Crazy Color also utilized its Brand Ambassador network to identify local hospitals to safely deliver to.
“This week I had 1,000 bottles dropped off to the hospital where my baby was born, Homerton Hospital, thanks to Crazy Color,” says Crazy Color Ambassador Sophia Hilton (@hiltonsophia). “A total of 60,000 bottle have been delivered in total. What a beautiful contribution to be apart of.”
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