All ENTRANTS
Best Industry Website
•  Behindthechair.com – www.behindthechair.com
Best Professional Public Relations Campaign
•  OPI Products, Inc. – OPI Van/Feel Good. Get a Manicure Autowrap Program
Best Print Advertisement in a Consumer Publication
•  OPI Products, Inc. – Whisper/Color Ad Series
Best Sales Promotion
•  Clairol Professional, (div of P&G) – Clairol Professional School Partnership Program

HAIR CARE (In-Salon Use or Retail)
Best Product Marketing
•  Sebastian International – Body Double
Best Product Packaging
•  Goldwell Cosmetics USA – Color Glow
Best Print Advertisement in Industry Publication
•  Giovanni Cosmetics, Inc. – Giovanni Organic Hair Care
Best Merchandising Display
•  Kenra LLC – Kenra Platinum Product Display “Caddy”

SKIN & BODY CARE/COSMETICS (In-Salon Use or Retail)
Best Product Marketing
•  Depasquale / Avancé – Cares to Go – Sinus Relief and Bathing Rituals
Best Product Packaging
•  Dermalogica – Daily Resurfacer
Best Print Advertisement in Industry Publication
•  Depasquale / Avancé – Avancé Spa Asia Ad
Best Merchandising Display
•  Sebastian International – Trucco Best Sellers Display

NAIL CARE (In-Salon Use or Retail)
Best Product Marketing
•  Creative Nail Design – Brisa Gels
Best Product Packaging
•  Creative Nail Design – Brisa Gels
Best Print Advertisement in Industry Publication
•  Creative Nail Design – Brisa Gels Insert
Best Merchandising Display
•  Creative Nail Design – Spring 2004 Dig Enamel Collection & Dig Enamel Pinkies Collection

EQUIPMENT & TOOLS (In-Salon Use or Retail)
Best Product Marketing
•  The Extremely Useful Hair Co. – Nicholas French Pin Ups
Best Product Packaging
•  Industrie (a division of NewellRubbermaid) – The Industrie Collection
Best Print Advertisement in Industry Publication
•  Industrie (a division of NewellRubbermaid) – The Industrie Collection
Best Merchandising Display
•  Industrie (a division of NewellRubbermaid) – The Industrie Collection

DISTRIBUTORS
Best Distributor In-Salon Education Program
•  Pivot Point International, Inc. – Design Forum 275 – Retrospect
Best Distributor Catalog
•  Columbia Beauty Supply – CBS Corporate Brochure

SALONS & SPAS
Best Salon/Spa Corporate Image
•  Robert Andrew – The Salon & Spa
Best Salon/Spa Retail Promotion
•  Stuart Laurence Salon, Inc. – Melissa, Get the Wagon!

PUBLICATIONS
Best Editorial Feature in an Industry Publication
•  Allured Publishing – “Starting from Scratch” Skin Inc. Series May-August 2004
Best Cover
•  Bobit Publishing – Nails Magazine January 2004

GOLD ABBIES WINNER
The best of the best! The Gold ABBIES award is presented to the winning entry that best represents innovation, creativity, savvy marketing acumen and professional advancement for the industry.

Industrie – The Industrie Collection

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