Industry News

The 100-Year-Old Brand That’s Still Innovating Behind The Chair: Meet Keune In an industry driven by newness (new launches, new color lines, new “must-try” products), loyalty is rare. Hairstylists are constantly testing, rotating and searching for something better; so, when a brand quietly builds a following of professionals who don’t switch, it’s worth asking why.   For Keune, the answer is rooted in community, consistency, performance and a level of partnership that today’s hairstylists are actively craving. The color, care and styling brand continues to innovate behind the chair, grounded in strong fundamentals while evolving alongside stylists at every stage of their careers.   The Foundation Behind A Century Of Trust Keune was founded in 1922 by pharmacist Jan Keune and his wife, Cornelia, at a time when the professional hair industry was still finding its footing. Products were inconsistent, often harsh and lacked the reliability stylists needed to confidently deliver results.   [btc-img id="831070"]   Their vision was simple but powerful: bring science, safety and professionalism into the salon. Together, they developed one of the first modern perm formulas and founded a laboratory dedicated to creating reliable, salon-only products—establishing Keune as an innovator from the start, a legacy that continues today in its commitment to elevating the professional.   Fast forward 100+ years and that same commitment remains, rooted in core values: Family, partnership and loyalty. From their humble beginnings, Keune has catapulted into the premium, household name that remains loyal to the stylist through their consistent innovation and support.   [btc-img id="831067"]   Keune's Award-Winning Innovation Today: Family, Partnership and Loyalty More than a century later, Keune's mission hasn’t changed, but the way it shows up has evolved with the modern stylist. As one of the few family-owned and operated professional hair brands, Keune operates with a long-term mindset that’s increasingly rare in today’s market. Relationships come first, with stylists seen as partners and part of an extended community. That human connection builds trust, and trust creates longevity.   Because Keune remains independently owned, the brand has the freedom to move with intention, listening closely to stylists and evolving alongside the real needs of today’s salons. Without the pressure of outside shareholders, the focus stays consistent on quality over shortcuts, relationships over transactions and long-term trust over quick wins.   That same mindset drives continued investment in research, education and community—creating a foundation that supports not just product performance, but real, sustainable growth for the professionals who use it.   Discover the Keune Difference: See Why Stylists Are Taking a Closer Look at Keune   How Keune Shows Up For Stylists Beyond The Bottle For Keune, support isn’t an add-on—it’s part of the foundation, and that starts with education. Responsive, accessible, intentional, custom education that meets each stylist where they are.   Instead of one-size-fits-all education, the brand leans into Tailor-Made learning, meeting stylists where they are at every stage—from building foundations to refining mastery.   From on-demand education through the Keune Online Academy to hands-on experiences in cities across the U.S., Keune also invests in the long-term success of its stylists and salon owners. Through its exclusive salon and business coaching partner, 124Go Academy, Keune expands support far beyond technical education, giving stylists access to the tools needed to grow sustainable, successful businesses.   With 124Go, Keune stylists gain access to: Leadership development and team-building strategies Proven systems for salon operations and scalability Financial literacy and goal-setting frameworks Business coaching designed for long-term growth   Learn more about 124Go Academy and how they support Keune stylists.   [btc-img id="831069"]   The Behind-The-Chair Proof Stylists Care About At the end of the day, no amount of brand story replaces one thing: results. And this is where Keune earns their reputation. Every product is developed, tested and manufactured in Keune’s own laboratory in the Netherlands, giving the brand full control to refine formulas quickly, maintain strict quality standards and ensure reliability across every batch.    [btc-img id="831068"]   Today, brand transparency is huge for consumers, and that kind of in-house production is rare. With their R&D team working closely with real stylists to ensure every formula performs, stylists who love Keune rave about predictable results, less second-guessing and confidence in every service.   Keune also holds B Corp certification, recognizing their commitment to integrity in both formulation and business practices. With ongoing evaluation to maintain these standards, every formula is crafted with carefully selected ingredients that support performance, hair health and environmentally conscious choices. Take the fan favorite Tinta Color, which features tubes made from 100 percent recycled aluminum, which means they use more than 82 tons less virgin aluminum per year.   The Hero Product That Wins Hairdressers Over Tinta Color is a permanent color and hero product that many stylists say becomes their turning point. Time and time again, the story is the same: a stylist uses Tinta for the first time without mentioning it to their client… and that client calls back asking what changed. Here's why stylists make the switch:   Tinta Color Quick Facts:  Up to 75 percent more fiber nourishment: Contains a nourishing complex with Cocamide and sea silk proteins. Up to 59 percent less UV damage: Solamer UV filter shields the hair from harmful UV rays and keeps the color from fading. LP 300 Color Stabilizer: The Tinta Cream Developer contains LP 300, which ensures that pigments are tightly bound within the hair structure during processing. As a result, the color fades slower.   Explore Tinta Color: The products stylists try once—and don’t replace.   [btc-img id="831072"]   This content is sponsored.