On Set With Amika in NYC: Inside the "On Your Wavelength" Campaign That Celebrates Hairstylists

We Went On Set With amika: Here’s How “On Your Wavelength” Came To Life BTC was on the ground in New York City for an exclusive, behind-the-scenes look at amika’s newest campaign, “On Your Wavelength.” Designed to capture the unspoken connection between stylist and client, the campaign blends high-performance haircare with real, human emotion. Through immersive visuals, expert voices and behind-the-chair truth, amika brings its brand ethos to life—where professional results meet friendship, intuition and trust.   See the stunning visuals that the team produced, along with exclusive interviews with the amika team.   [btc-img id="830968"]    ...