What happens when CHI global artist and #ONESHOT nominee Rocky Vitelli creates a razor-cut bob on BTC’s Facebook Live?! It reaches more than 750,000 people (and the number is still growing!). Rocky and BTC were in Cancun for the Light It Up Farouk Systems Global Conference when we went live to go over this major transformation…and you all loved it!...

If you haven’t heard, BTC STUDIOS is officially ON, and whether it’s taking place in our new office or while on location, we’re capturing amazing colors, cuts and styles like you’ve never seen before.

We got a peek inside the House of Bumble for an exclusive Facebook Live,...

We’ll keep this short and to the point—just like our favorite bob haircuts. Here’s how Dominick Serna (@domdomhair), a stylist at Chris McMillan the Salon, creates a graduated and layered bobby.

Greasers, rockers, bikers, psychobillys. Fashion's ruffians. You know the guy—he's got those sick tattoos and was born to raise hell... but he's still pretty dapper when you get right down to it. He's kind of a scumbag, but, you know,...

T.Swift, Demi Lovato, Kristen Stewart, Jennifer Lawrence…no question, the bob is IN. This modern cut from Macadamia Professional’s Donnie Vasey uses a combo of shear and razor cutting to create movement and remove weight.