Confidence transcends beauty. Without assurance, beauty is diminished. With it, the unexpected, the unimaginable are considered in new light and transformed into something beautiful. Here, Angelo Seminara imbues his heroines with psychedelic elegance, unconventional refinement and disheveled design. Through it all, they emerge with the timelessness, strength and yes, the confidence that is evident at once as beautiful sensuality.

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Credits
Hair: Angelo Seminara
Photographer: Andrew O’Toole
Makeup: Valeria Ferreira @carenagency
Hair Assistants: Tomomi Imamura and Federico D’abate 

Images so arresting and perplexing, you’ll wonder if they are an optical illusion.  Baffled to believe this could possibly be hair, the effect is pure trompe l’oeil, the French ‘trick the eye’ style of painting where an artist paints an apparent three dimensional image on a flat surface. But this work is no deception, just the genius sleight of hand by the magician who created the collection. Awesome in their creativity, flawless in their execution and utterly beautiful in their delicacy of touch, Angelo Seminara has once again created a collection of incredulity and wonder.

On Paper Keyword: mixte, AngeloSeminara

Who did it
Hair: Angelo Seminara
Make-up: Laura Dominique
Photography: Andrew O’Toole
Styling: Chloe Kerman
Products: Davines
Colour Concept: Angelo Seminara
Assisted by Edoardo Paludo

More Collections
Angelo Seminara’s “Wonderland”
The Top Ten Collection from Angelo Seminara
BTC Exclusive: Flamboyance by Angelo Seminara for Davines


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Creativity abounds in two-time British Hairdresser of the Year Angelo Seminara’s “Ten” collection.

“This collection is themed portraits based on iconic personalities but mixing elements from several styles to achieve a unique texture. I have played with techniques to give them a new look. These include unlocked dreadlocks; pleating, looping and hair piercing,” says Angelo.

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Credits
Hair: Angelo Seminara
Make-up: Imogen Snell
Photographer: Andrew O’Toole

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POWDER is a collection designed by Davines Artistic Director Angelo Seminara that focuses on beauty altered by a magic veil of powder which gently reduces contrasts in haircuts and colours.
 
Powder evokes a feeling of the past, brimming with delicate fresh femininity – a woman with greater self-awareness, the inspirer of a vision who looks to the future in a fresh light. This is a collection designed for a woman who is vulnerable yet confident. She is able to distance herself from everyday obsessions to regain the values of gracefulness and timeless harmony.

Buy the Flamboyage Meche Strips!
 
To create the look, Seminara used a technique born out of the most recent innovations from Davines’ research: the new ammonia-free colouring system A NEW COLOUR, used in conjunction with the latest cold blond shades of MASK, and the revolutionary Flamboyage Meche technique, adds greater depth to the hair colour.
 
POWDER represents a new viewpoint of beauty, oriented towards research and attention to details, able to bring to light the fascination of every woman with sensitivity, artisan insight, first-class products, and a sharing of aesthetic and interior values.

Learn the Step-by-Step: Copper Lights from Davines A NEW COLOUR

who did it
artistic direction: Angelo Seminara, Davines International Artistic Director
color specialist: Edoardo Paludo
photography: Andrew O’Toole
styling: Rebecca Corbin
makeup: Laura Dominique
website: davines.com

On Paper Keyword: angelocollection, AngeloSeminara

Everyone waits with great anticipation when a master like Angelo Seminara releases a new collection. Known for his groundbreaking trends, it’s normal to wonder—what will he do? What will he show? Where will he lead us?

If anything comes through loud and clear in this collection it’s this—throw away the rules and have fun! Pull out your shears, your bowls, your brushes, your stencils, maybe even your craft supplies and whatever strikes your fancy in the kitchen, and let your creativity lead you. Forget about what you should do and let yourself do what you’ve always wanted to do. As long as you do it with an eye toward balance and beauty, you will be successful. Ready? It’s time to play!


Who did it
Hair: Angelo Seminara, Davines Artistic Director, three-time British Hairdresser of the Year Award Winner and 2013 British Hairdresser of the Year Finalist
Photography: Andrew O’Toole
Makeup: Laura Dominique
Styling: Chloe Kerman

On Paper keyword: AngeloSeminara

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Inspired by the bright patterns of color found in insects, Davines Artistic Director Angelo Seminara uses A New Colour to create his beautiful new collection called Living Jewels. Blending artistry and practicality, Angelo manages to develop exciting new shades and inspired color placements without losing site of his goal to enhance his model’s existing beauty. 

More Collections
POWDER from Angelo Seminara
Lattice from AllilON Education
Angelo Seminara’s TEN Collection

To learn more, go to www.davines.com

On Paper Keyword: AngeloSeminara

This revolutionary color service—called Flamboyage and created by Davines Artistic Director Angelo Seminara—is a new spin on balayage, performed using special Flamboyage Meche Strips that offer the colorist unprecedented creative freedom. It spontaneously enhances reflections by creating unique blends of bright and natural tones.

Watch the how-to video and buy the strips!

See the collection: Flamboyance by Angelo Seminara for Davines

On Paper Keyword: AngeloSeminara