Confidence transcends beauty. Without assurance, beauty is diminished. With it, the unexpected, the unimaginable are considered in new light and transformed into something beautiful. Here, Angelo Seminara imbues his heroines with psychedelic elegance, unconventional refinement and disheveled design.

Images so arresting and perplexing, you'll wonder if they are an optical illusion.  Baffled to believe this could possibly be hair, the effect is pure trompe l’oeil, the French ‘trick the eye’ style of painting where an artist paints an apparent three dimensional image on a flat surface....

Creativity abounds in two-time British Hairdresser of the Year Angelo Seminara’s “Ten” collection.

“This collection is themed portraits based on iconic personalities but mixing elements from several styles to achieve a unique texture. I have played with techniques to give them a new look....

POWDER is a collection designed by Davines Artistic Director Angelo Seminara that focuses on beauty altered by a magic veil of powder which gently reduces contrasts in haircuts and colours.
 
Powder evokes a feeling of the past,

Everyone waits with great anticipation when a master like Angelo Seminara releases a new collection. Known for his groundbreaking trends, it's normal to wonder—what will he do? What will he show? Where will he lead us?

If anything comes through loud and clear in this collection it's this—throw away the rules and have fun!...

Inspired by the bright patterns of color found in insects, Davines Artistic Director Angelo Seminara uses A New Colour to create his beautiful new collection called Living Jewels. Blending artistry and practicality,

This revolutionary color service—called Flamboyage and created by Davines Artistic Director Angelo Seminara—is a new spin on balayage, performed using special Flamboyage Meche Strips that offer the colorist unprecedented creative freedom.