Semi-Permanent Direct Dyes

You know Pulp Riot as the brand that took Instagram by storm—making your feeds more colorful and vibrant than ever! Now, you can create color masterpieces with Pulp Riot’s 16 direct dyes.

These semi-permanent colors are easy to apply (they require no developer), last longer and fade better. Key ingredients like quinoa help protect, strengthen, repair and moisturize hair. Pulp Riot is also vegan and cruelty-free.

What else you should know:

• For the brightest and truest color tone results, apply on pre-lightened hair
• Shades can all be mixed with each other to create custom colors
• Clear can be used to dilute colors to make them lighter or pastel and Noir (black) can be added to other colors to make them darker
• Vegan and cruelty-free
• Free of gluten, ammonia, parabens, PPD and MEA
• Do not mix with developer or process with heat

For more info, visit pulpriothair.com.