Product Announcements > Hair > Pureology Perfect 4 Platinum Cool Blonde Enhancing Treatment
Last updated: March 16, 2015

Pureology Perfect 4 Platinum Cool Blonde Enhancing Treatment


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Your clients have their reasons to go from dark to blonde with many viewing blonde as the pinnacle haircolor. Going blonde is seen as a personality boost; an attention-grabber for a newfound sunnier-than-before disposition. As some clients are ready for the perks of going blonde, others are not prepared for the unintended consequences that come with an aggressive lift. We’re talking about that brassy tone that envelops your client’s platinum! Help your clients preserve their blondest blonde longer and stave off that unwanted copper finish with Pureology’s new Perfect 4 Platinum Cool Blonde Enhancing Treatment.

 The gel-cream textured formula blends into the hair, supplying maximum coverage for the best results. This new formula contains keravis, a unique protein that fills keratin gaps to increase the hair’s strength and equalize its porosity. As well, it contains a cocktail of organic botanicals to condition and smooth the hair, while moisturizing deep within the follicle for a lasting shine. This is the perfect solution to your client’s brassy troubles in between salon visits! Best of all, it aids in repairing damaged tresses. Not only is this perfect for maintaining color but for also sustaining healthy hair growth.

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