INFINITE AMMONIA–FREE PERMANENT COLOR

The new Infinite ammonia-free permanent hair color from Subtil is making it easy to color hair and keep it healthy at the same time. The line features 20 new shades (7 pigments per shade) as well as four ultimate and effective base shades that offer 100 percent coverage on gray hair. Plus, with its natural soothing ingredients and active and precious oils, the scalp is protected and the hair fiber is repaired and protected during the color process. The result is a truly gentle formula that’s full of powerful pigments—perfect for a determined colorist and a health-conscious client. And, there will be 15 more shades coming this September! 

For more info, visit subtil.com or @SUBTILHAIRCOLOR on Instagram.