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Product Announcements > COLORINSIDER™ Bold Measures Permanent Color
August 18, 2013

COLORINSIDER™ Bold Measures Permanent Color

COLORINSIDER™, the no-ammonia, no odor, precision permanent haircolor line from Matrix has launched Bold Measures—a new collection of precisely calibrated, sophisticated shades that provide rich, vibrant results with stunning reflect on darker bases.


Introducing The New Bold Measure Shade Families!:



  • Violet Red & Violet (3VR, 5VR, 3V, 5V): Inspired by the inky hues of celebrities like Katy Perry, these new shades provide stunning, dimensional, visible reflect on very dark base shades. The Violet Red shades offer cool violet tones with a hint of red for modern, on-trend vibrancy for darker levels.  The cool Violet tones are ideal for controlling and neutralizing yellow natural underlying pigment at lighter levels, and provide deep violet results at darker levels.

  • Copper Copper + (6CC+, 8CC+): Rich and robust, these vibrant coppers provide unparalleled clarity of tone, high reflect, and full bodied color thanks to the COLORINSIDER™’HD Technology. Light Brown Copper Copper Plus and Medium  Blonde Copper Copper Plus provide intense copper results for lighter bases that don’t look flat or powdery.

  • Ash Ash (2AA, 4AA, 6AA): Guaranteed to satisfy the most sophisticated colorist, this family of intense ash tones controls warmth and provides cool results with  blue-black tones at darker levels. 

    The Color Injection Oil Delivery System 
    COLORINSIDER™’s Color Injection System uses oil, not ammonia as the engine to physically inject color actives straight into the hair’s core. This efficient and powerful process maximizes color impact while minimizing stress on the cuticle surface. The color results are true, sharp and saturated.

    For more information, please visit www.matrix.com

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