Wella Company Appoints Nathalie De Gouveia As U.S. General Manager

Nathalie De Gouveia Will Lead Wella Company’s Largest Market

President of Wella Company Americas Yannis Rodocanachi has announced the appointment of Nathalie De Gouveia as General Manager of the U.S. market.

In the newly created position, Nathalie will lead the strategy, teams and plans to deliver the company’s growth ambition for the U.S. market. In this role, she will focus on the professional beauty business and an omnichannel strategy in premium retail and digital. Wella’s storied U.S. portfolio of brands, including Wella Professionals; OPI: Sebastian Professional, Nioxin and Clairol Professional, plus retail brands, will also fall under her leadership.

Most recently, Nathalie served as Wella Company’s General Manager in Brazil, a robust and growing market that mirrors the dynamism and diversity of the U.S. Upon joining Wella Company in 2019, she worked with her Brazilian team to build a multi-faceted business model that drove both pro color and prestige care, targeting both pros and consumers while prioritizing prestige retail and e-commerce channel expansion. Over the past year, she led the Brazilian organization’s separation from Coty to join the fully independent Wella Company.

Previously Nathalie held beauty and fashion management roles at L’Oréal and at The Body Shop in Spain, Portugal and Brazil. A key ingredient to her leadership success has been her ability to galvanize people around her to share in the excitement of the journey. 

“Nathalie has created lasting and loyal customer and business partnerships, and she has a great passion for building successful teams,” shared Yannis. “She will be an outstanding leader for Wella Company’s most important market.”

In addition to her impressive list of accolades, Nathalie holds a Master’s degree from Sorbonne University and speaks Italian, Portuguese and Spanish, in addition to her native French and English.

For more information, visit wellacompany.com.