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Last updated: June 13, 2022

Wella Company Announces New Environmental Commitments

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Wella Company Sets New Environmental Goals for 2030

Wella Company celebrated World Environment Day by announcing its new environmental commitments. Their ambitious goals set for 2030 include waste elimination, increased packaging recyclability and more.


Specifically, they pledge to reduce water consumption and waste produced in their facilities by 35 percent. They also aim to reduce the use of virgin materials by 50 percent and use 100 percent recyclable or refillable packaging.


“[On] World Environment Day, we declare our ambition to reduce our impact on the environment where it matters most,” said Hilary Crnkovich, Chief Sustainability and Communications Officer. “We believe our efforts will be not only actionable but attainable in the coming years.”


Wella Company is an innovative global leader in the $100 billion beauty industry with a large portfolio of iconic pro and retail brands such as Wella Professionals, OPI, ghd, Briogeo, Nioxin, Sebastian Professional and Clairol.


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