The "Make It You" Show | Photo courtesy of Wella
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Wella Destination 2025: The Hair Event That Brought Over 1,000 Hairstylists to a Small European Island
3 Things You Missed at Wella Destination 2025 in Malta In early May, Wella Destination 2025 brought over 1,000 hairstylists from 52 countries to the Maltese Islands. The three-day event was packed with platform education, brand booth installations, the unveiling of new campaigns and the TrendVision Awards for 2023 and 2024. Throughout each segment, international ambassadors and educators came together on one stage to celebrate craft, creativity and the future of hair. BTC Editor Kelsi Zimmerman traveled to St. Julian's, Malta to experience Destination 2025 firsthand and to give you a behind-the-scenes look into all of the...
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