Schwarzkopf Professional® Unveils Switch Page for Easy Color Line Transition

How to Switch Professional Hair Color Lines With Ease

Schwarzkopf Professional® just released a resource to help stylists confidently transition to their color line. Tracey Cunningham (traceycunningham1), colorist and co-owner of Mèche Salon in Beverly Hills, knows switching color lines can be daunting. To help, she used Schwarzkopf Professional’s Switch Page, a resource created to streamline the process with easy-to-use conversion charts, product education and distributor connection.

Here, Tracey shares how Schwarzkopf made switching and learning a new system easy:

 

 

 

 

 

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This color conversion chart for Schwarzkopf Professional IGORA® is just one example of the helpful resources available:

This is the very resource that helped Tracey after she made the switch. “I honestly got very confused when I was switching over, until I got this numbering system—this is on my color cabinet.”

Watch her explain how to use it:

 

 

 

 

 

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Here’s a breakdown of all the resources:

• Seamless Color Line Transition: Provides conversion charts to easily match existing formulas to Schwarzkopf Professional products and even demi and semi-permanent specific charts.
• Comprehensive Product Education: Offers in-depth resources to help stylists understand SKP’s color portfolio and benefits. 
• Expert Insights from Tracey Cunningham: Trusted industry expert shares guidance on transitioning to SKP. 
• Upcoming AI Chatbot Support: Instant access to distributor connections and product recommendations. 
• One-Stop Resource Hub: Everything stylists and salon owners need for a smooth switch, all in one place.

Colorists can sign up for ongoing switch journey updates and education materials directly from Tracey. 

If you’d like to sign up or learn more, please visit this link.