News > Ga.Ma Professional Sponsors “Hairstyle: The Talent Show”: What To Know
Last updated: December 07, 2023

Ga.Ma Professional Sponsors “Hairstyle: The Talent Show”: What To Know

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Here’s What Happened At Ga.Ma Professional’s “Hairstyle: The Talent Show” Launch Party

ICYMI Ga.Ma Professional is a sponsor for the new hair competition show; Hairstyle: The Talent Show” (@hairstyletvshow) on Discovery+. The brand’s iQ3 Perfetto Hair Dryer can be seen throughout the show lining the contestant’s stations. To celebrate the partnership, Ga.Ma held a launch event in New York City on Wednesday, November 15 so press and friends of the brand could learn about the dryer’s new technology plus get a sneak peek of the first episode!


The event took place at Cipriani’s Socialista in the Soho neighborhood of Manhattan and Italian-inspired drinks and hors d’oeuvres were served. Ga.Ma also took the party as an opportunity to introduce the third-generation hair dryer, the iQ3, and CEO Ivan Luppi spoke exclusively with BTC Editors about the updated technology.


Photo Credit: Ga.Ma Professional


“It’s the lightest and most powerful professional dryer in the market—in my opinion,” he shared. “We continue to innovate it. iQ3 starts to flash so the hairdresser knows to change the filter.” The energy-efficient dryer comes in black and rose gold and can be purchased on


Ivan shared the stage with Ga.Ma’s Global Ambassador and “Hairstyle: The Talent Show” host; Rossano Ferretti who talked about how important it was for the show’s contestants to use only the highest-quality tools, like Ga.Ma’s, throughout each challenge. After all, the best hairdressers in the world deserve the best tools. 


Read everything you need to know about “Hairstyle: The Talent Show” here!