Farouk Systems’ Patrick Kalle, Maurice den Exter and Richard Jordan Sign Exclusive Contract
CEO of Farouk Systems Inc., Basim Shami, is proud to announce that Patrick Kalle, Maurice den Exter and Richard Jordan—the award-winning hairdressing team from the Netherlands—have signed an exclusive contract during a Farouk Systems European Distributors Meeting in Vienna.
“We are delighted to join forces with this elite team of specialists in the hair industry,” says Basim. “Their commitment to the company and to education forms a common bond with our own long standing directive of ‘Education, Environment and Ethics.’ Together, we will bring our fellow hairdressers a higher level of education and the necessary tools to become their own success stories.”
This dynamic team was also recently appointed to the company’s Global Artistic Board, with Patrick serving as the Global Artistic Director, Maurice as Creative Director for Cut and Richard as Creative Director for Color. They will serve as exclusive educational artists for the company providing education, training, style trends, photo shoots, distributor presentations and platform artistry in both the U.S. and abroad.
Patrick, Maurice and Richard have each played essential roles in the growing haircare market and are recognized and respected faces in the beauty industry. They are all third generation hairdressers and successful salon owners, and have won numerous hairstyling awards.