TRUMATCH by Daniel Alain at #Thebtcshow

Ever finish a men’s haircut, step back and feel like the shape still isn’t quite right? Sometimes the issue isn’t your fade or your scissor work—it’s where you’re leaving weight, where you’re removing it or how you’re refining the finish. We asked four barber educators to break down the cutting decisions they rely on to … <a href="https://behindthechair.com/articles/4-mens-haircut-mistakes-that-could-be-ruining-your-finished-shape/">Continued</a>

The center-parted, effortlessly cool hairstyles made famous by stars like Leonardo DiCaprio, Jonathan Taylor Thomas and Devon Sawa are finding new life on today’s red carpets. “Heated Rivalry” star Hudson Williams has become one of the defining faces of the modern revival, with his hockey hair helping bring the iconic silhouette back into the spotlight. … <a href="https://behindthechair.com/articles/how-to-style-modern-90s-heartthrob-hair/">Continued</a>

More clients are asking about GLP-1 hair loss, early grays and unexpected shedding—but those concerns all point to a much bigger shift. Clients are noticing signs of hair aging earlier than ever before. According to K18 Hair experts, that puts professionals in a unique position to recognize early biological changes, educate clients and guide consultations with … <a href="https://behindthechair.com/articles/clients-are-asking-about-glp-1-hair-loss-heres-the-bigger-conversation-every-stylist-needs-to-have/">Continued</a>

O&M has appointed session stylist, salon owner and educator Diane Gorgievski (@dianegorgievski) as its first International Editorial Director, a newly created leadership role that reflects the brand’s continued global expansion. With more than 20 years of international session styling experience, Diane is also the founder of KODA, with salon locations in Bondi and Sydney’s QVB. … <a href="https://behindthechair.com/articles/om-appoints-diane-gorgievski-as-first-ever-international-editorial-director/">Continued</a>

Keune is helping salons turn retail conversations into client education with the launch of Shop Small, Care Big, a salon support initiative designed to reinforce the value of purchasing professional haircare directly from stylists. The campaign provides Keune salon partners with customizable digital, social and in-salon assets, including branded social media graphics, retail displays, shelf … <a href="https://behindthechair.com/articles/keunes-shop-small-care-big-campaign-helps-salons-drive-retail-sales/">Continued</a>

The difference between a flat red and a dimensional one isn’t just the formula; it’s every decision you make throughout the service. Contrast, placement, formulation and toning all work together to create richer, more expensive-looking results. In her BTC University class, Multi-Dimensional Reds, Joico Artistic Director Larisa Love (@larisadoll) shares the techniques behind her signature … <a href="https://behindthechair.com/articles/reds-falling-flat-heres-how-to-make-them-look-more-expensive/">Continued</a>

On June 10, milk_shake brought their newest bond-building innovation to Brooklyn, New York, with an elevated launch event at Rob Peetoom Salon. Press, influencers, media and stylists gathered for an intimate first look at milk_shake Everlasting Bonds, the brand’s new professional bond repair collection designed to start in the salon and continue at home. The … <a href="https://behindthechair.com/articles/inside-milkshakes-new-in-salon-bonding-treatment/">Continued</a>

Looking for fresh ways to formulate pinks and rose golds? We rounded up some of the most insightful tips shared inside Formulate with Kate, a collaborative education community led by KEVIN.MURPHY Global Colour Design Director Kate Reid (@katereidcreative). From selecting the right toning approach to creating wearable pinks that fade beautifully, these formulation strategies can … <a href="https://behindthechair.com/articles/5-tips-to-formulate-soft-pinks-rose-golds/">Continued</a>

Ashlee Norman (@ashleenormanhair) is known globally for her education skills and commanding stage presence, but in 2007, when she joined Bumble and bumble as a network educator, she had a lot to learn.  Now, after building a career as one of the industry’s most respected educators and cutters, she returns during the brand’s new education … <a href="https://behindthechair.com/articles/ashlee-norman-returns-to-bumble-and-bumble/">Continued</a>

When gray coverage misses the mark, the problem is not always the formula. Often, the issue starts with sectioning For TRUSS Professional Global Ambassador Mickey Colon (@mickeycolojr), co-owner of The Beauty Society & Co, one of the most important parts of a successful gray coverage service is ensuring every section is fully covered, fully saturated … <a href="https://behindthechair.com/articles/gray-coverage-are-you-making-these-sectioning-mistakes/">Continued</a>