Julianne Hough’s Baby Blonde
By Jill Buck
We are living for Julianne Hough’s new baby blonde haircolor—and we promise you THIS is the summer color refresh your golden girls will be requesting! That’s why we’re dishing out the entire lifting and toning process from start to finish. Plus, the celebrity color formulas from Jill Buck (@jill901) at Nine Zero One Salon! Keep scrollin’ for the all the steps and products you need to lift her bright without brass or damage.
Wait, WHAT is going on?! Before the color service, Julianne and Jill experienced Joico’s new virtual reality video showcasing the new Defy Damage line with Nine Zero One Salon owner Riawna Capri (@riawna). The VR headsets are a fun and fresh way to learn about all things hair health in a millenial-approved consultation format.
Who Did It
Products Used
COLOR FORMULAS 
FORMULA STEPS
1. Before
2. Start by applying Joico Defy Damage Pro Series 1 throughout the hair. First, shake the can vigorously and then spray in short bursts starting at the nape and working forward, focusing the spray down the hair shaft. Comb through for even distribution.
3. Using Formula A, start painting highlights around the hairline.
4. Continue throughout the back of the head. In Zone 1 (the scalp to mids), apply Formula B. In Zone 2 (the mids to just before the ends), apply Formula A. Leave the ends of the hair out.
5. Then, create highlights throughout the top and sides. Use Formula C in Zone 1 and Formula A, leaving out the ends again.
6. Process and lift to a Level 9 or 10, aka pale yellow.
7. Rinse and shampoo with Defy Damage Protective Shampoo to remove build-up without roughing the hair cuticle or stripping color.
8. Apply Formula D on towel-dried hair in Zone 1. Let it process for 5 minutes, then pull through the ends for an additional 5 minutes.
9. After rinsing, apply Defy Damage Pro-Series 2 bond strengthening treatment for an increased, more even lift that retains color vibrancy. Process for 5 minutes and rinse out.
10. Apply Defy Damage Protective Shield on damp hair to prep for styling, blow-dry and style as desired.
11. Finished Look – Swipe Through The Befores & Afters!
