CHOCOLATE COLOR BLOCK SHAG FORMULA
We have seen color blocking in every tone popping up all over and this rich chocolatey variation by Ashlee Norman (@ashleenormanhair) is a stunning example of how to wear this trend in more natural tones. Scroll through for all of Ashlee’s tips and recommendations on how to achieve this technique.
1. Who is the ideal client candidate for this technique?
“This look is for the guest who desires a change, isn’t happy with their current color and style and admires a retro vibe with a modern twist. This guest appreciates a lower-maintenance touch-up and loves warmer tones. This guest likes to ‘talk’ when they enter a room. The color block is sectioned behind the fringe so we know this guest has an edge, it’s just a little more subtle. This technique can be worn by anyone from a teenager to a mom on-the-go!” says Ashlee.
2. What do at-home care and in-salon maintenance look like for this look?
Ashlee tells clients to refrain from washing their hair for the first 24-48 hours following a color service. She sends them home with the Biolage Color Last Shampoo and Conditioner for Color-Treated Hair and has them stick to a wash schedule depending on their hair type:
Fine hair: wash every other day
Medium hair: wash every two days
Coarse hair: wash every 3-5 days
In the salon, clients should schedule a color refresh on the panel and fringe trim every 8 weeks.
Pro Tip: If you keep the formula within two levels of the client’s natural base there will be a softer regrowth.
3. Does this look come with any specific challenges or is there anyone you would tell no for this look?
“The only challenge with this cut and color is the number of people that will stop you in a store to compliment you!” says Ashlee.
Talk to your client about how to style this look at home. Recommend products for them to use and a flat paddle or round brush to blow-dry. Suggest using rollers to keep the hair bouncy and voluminous. Teach them how to flat-iron the ends for a sleeker look or to put it up in a pony and let the fringe stand out.
“The options are endless so encourage them to have fun with it. This look is for EVERYONE!” says Ashlee.
4. What does pricing look like for this technique?
Ashlee uses the Salon Scale pricing method to determine the cost of her services. “Basically you charge for the hours of labor plus your product cost. For example, if it took four hours and your minimum hourly service cost is $65, then you’d multiply $65 x 4 for a total of $260. Then, if you used $50 worth of color add that to the labor cost for a total of $310.
