PRAVANA Unveils New Pure Light Lighteners Packaging

PRAVANA's Best-Selling Lighteners Get A Package Redesign Say hello to PRAVANA's newly redesigned Pure Light Lighteners—same lifting formula and fill as before but in new compact, convenient, mess-free packaging.   After receiving hairdresser feedback that the original Pure Light Lightener tubs were too big, bulky and bothersome (taking up too much space) and required too much time to scoop, mix and measure, PRAVANA came up with a sleek, handheld design with an easy pour spout and built-in measuring cap to maximize time and space while minimizing waste. Simply pour lightener into the cap, measure and mix!   [caption...