Living Proof.® Launches Virtual Storefront

Living Proof.® Creates Interactive Online Shopping Experience With Virtual Store  Living Proof.® has taken their first step into the Metaverse with the launch of their virtual storefront. Providing a unique online shopping experience, the virtual store allows users to explore four interactive rooms that feature games, an AI hair quiz and a hidden easter egg within the space that incentivizes users to participate with free samples and discounts.   Plus, users can look inside Living Proof.®’s Boston salon (at their HQ!), learn how to properly recycle with Terracycle and purchase their haircare faves directly from the store.  ...